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Poland Consumer Electronics Report Q1 2017

  • November 2016
  • -
  • Business Monitor International
  • -
  • 60 pages

Includes 3 FREE quarterly updates

BMI View:
Zloty stabilisation will support stronger medium-term consumer electronics spending growth compared to 2015-2016 but, as a result of approaching device saturation, we do not envisage a strong bounce back in spending. We forecast total device spending will increase at a CAGR of 2.3% throughout 2016-2020 to a total of USD6.8bn, with value growth to outpace volumes slightly as purchasing power increases and vendors become increasingly reliant on replacement demand, which should weaken price erosion momentum as vendors focus on first-time buyers that are predominantly from lower income groups.

Latest Updates & Industry Developments


- Computer Hardware Sales: USD1.9bn in 2016 to USD2.0bn in 2020, a compound annual growth rate (CAGR) of 1.9% in US dollar terms. PC market forecast to recover from the lows of 2015-2016 but growth potential is constrained by saturation and competition for tablets from smartphones.

- AV Sales: USD1.7bn in 2016 to USD1.8bn in 2020, a CAGR of 1.9%. We do not expect the AV segment will return to the highs seen during the flat-panel upgrade boom, but volume stabilisation and higher value Ultra-HD upgrades are expected to return the market to growth.

- Handset Sales: USD2.6bn in 2016 to USD2.9bn in 2020, a CAGR of 2.9%. Short-term outperformance will be based on first-time smartphone buyers entering the market but, as saturation approaches, growth is forecast to decelerate in the later years of the forecast period.

Table Of Contents

Poland Consumer Electronics Report Q1 2017
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 10
Latest Updates 10
Structural Trends 10
Table: Consumer Electronics Overview (Poland 2014-2020) 15
Industry Risk/Reward Index 16
Europe Risk/Reward Index 16
Table: Europe Consumer Electronics Risk/Reward Index, Q117 19
Market Overview 20
Recent Developments 20
Computers 20
Table: PC Sales (Poland 2014-2020) 20
AV Devices 26
Table: AV Sales (Poland 2014-2020) 26
Mobile Handsets 30
Table: Mobile Communications (Poland 2014-2020) 30
Industry Trends And Developments 36
Consumer Electronics Trade 36
Table: CEE Consumer Electronics (CE) Trade, 2010-2015 36
Table: Poland Consumer Electronics (CE) Trade, 2010-2015 37
Consumer Electronics Industry Analysis 38
Table: Poland Consumer Electronics Industry, 2009-2014 41
Regulatory Development 43
Table: Government Authorities 43
Competitive Landscape 45
Poland Consumer Electronics Companies 45
Consumer Electronics Vendors - EMEA, 2015 48
Table: Computer Hardware 48
Table: TV Sets 49
Table: Mobile Phones 49
Retailers 50
Table: Selected Electronics Retailers 50
Table: Selected E-Commerce/Online Marketplaces 50
Demographic Forecast 51
Demographic Outlook 51
Table: Population Headline Indicators (Poland 1990-2025) 52
Table: Key Population Ratios (Poland 1990-2025) 52
Table: Urban/Rural Population and Life Expectancy (Poland 1990-2025) 53
Table: Population By Age Group (Poland 1990-2025) 53
Table: Population By Age Group % (Poland 1990-2025) 54
Methodology 56
Industry Forecast Methodology 56
Sector-Specific Methodology 57
Sources 57
Risk/Reward Index Methodology 58
Sector-Specific Methodology 59
Table: Consumer Electronics Risk/Reward Index Indicators 59
Table: Weighting Of Indicators 60

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