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Russia Consumer Electronics Report Q1 2016

  • January 2016
  • -
  • Business Monitor International
  • -
  • 70 pages

BMI View: Multiple factors have deteriorated the Russian consumer electronics market, includinginternational sanctions, the global oil price slump and the sharp decline of the rouble against the dollar.The Russian consumer electronics market contracted sharply in 2014 and 2015, especially with thedepreciation of the rouble eroding rouble purchasing power in dollar terms. After the serious disruption of2015, BMI expects a gradual recovery to begin in 2016 with rouble stabilisation, before an acceleration ingrowth in 2017. However, total demand in 2019 is forecast to still be 34.2% below the 2012 peak in USdollar terms. From this perspective, it is to be expected that heightened price sensitivity will increase theshare of sales captured by local low-cost vendors such as Yota Devices, Explay and FLY, which all mademajor inroads in terms of market share in 2013 and 2014 and look set to capitalise on wider economictrends over the medium term.

2016 Headline Expenditure Projections

- Computer Hardware Sales: USD7.1bn (up 1.2%).

- AV Sales: USD5.3bn (up 5%).

- Handset Sales: USD6bn (up 1%).

Table Of Contents

Russia Consumer Electronics Report Q1 2016
BMI Industry View 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Table: Consumer Electronics Overview (Russia 2013-2019) 17
Consumer Electronics Risk/Reward Index 18
Industry Risk/Reward Index 18
Table: Europe Risk/Rewards Index - Q1 2016 21
Market Overview 22
Computers 22
Table: PC Sales (Russia 2013-2019) 22
AV 31
Table: AV Sales (Russia 2013-2019) 31
Mobile Handsets 37
Table: Mobile Communications (Russia 2013-2019) 37
Competitive Landscape 46
International Companies 46
Table: Huawei Technologies 46
Table: Lenovo 47
Table: Foxconn 48
Local Companies 49
Table: Explay 49
Table: Yota Devices 50
Industry Trends And Developments 51
Regulatory Development 57
Table: IT Authorities 57
Demographic Forecast 61
Demographic Outlook 61
Table: Population Headline Indicators (Russia 1990-2025) 62
Table: Key Population Ratios (Russia 1990-2025) 62
Table: Urban/Rural Population and Life Expectancy (Russia 1990-2025) 63
Table: Population By Age Group (Russia 1990-2025) 63
Table: Population By Age Group % (Russia 1990-2025) 64
Methodology 66
Industry Forecast Methodology 66
Sector-Specific Methodology 67
Sources 67
Risk/Reward Index Methodology 68
Sector-Specific Methodology 69
Table: Consumer Electronics Risk/Reward Index Indicators 69
Table: Weighting Of Indicators 70

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