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Turkey Consumer Electronics Report Q1 2016

  • November 2015
  • -
  • Business Monitor International
  • -
  • 70 pages

Includes 3 FREE quarterly updates

BMI View: BMI envisages a contraction in Turkey's consumer electronics market in US dollar terms in2015, before a recovery from 2016 as the market moves back towards its medium-term potential base due toa convergence of broad-based income growth, globally declining device prices, improvements to supportinginfrastructure and expanded domestic production drive market development. However, Turkey continues tobe dependent on external financing, which leaves domestic credit growth exposed to international sentiment- and presents a spillover risk to the smartphone market through the proposed imposition of customs dutieson handsets. Meanwhile, there is also downside risk from the regional security situation, with the potentialfor instability or the conflict in Syria to result in spillover to Turkey.

Latest Updates & Industry Developments

- Computer Hardware Sales: Following a contraction in 2015 due to lira depreciation, and the decline intraditional form factor shipments after some upgrade demand was brought forward to 2014 by thewithdrawal of Microsoft support for the legacy XP OS, BMI forecasts a 1% increase in computerhardware sales in USD terms in 2016, to USD4.4bn.

Table Of Contents

Turkey Consumer Electronics Report Q1 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Table: Consumer Electronics Overview (Turkey 2013-2019) 12
Industry Risk Reward Index 17
Table: Europe Risk/Rewards Index - Q1 2016 20
Market Overview 21
Recent Developments 21
Computers 21
Table: PC Sales (Turkey 2013-2019) 21
AV Devices 28
Table: AV Sales (Turkey 2013-2019) 28
Table: Turkey Household AV Device Penetration (%) 31
Mobile Devices 33
Table: Mobile Communications (Turkey 2013-2019) 33
Competitive Landscape 44
International Companies 44
Table: Acer 44
Table: Exper 45
Table: Hewlett-Packard 46
Table: Lenovo 47
Local Companies 48
Table: Casper 48
Table: Telpa Communications 49
Industry Trends And Developments 50
Industry Scope 50
Segments 51
Distribution 53
Retail 54
Regulatory Development 55
Table: Regulatory Authorities 55
Demographic Forecast 61
Table: Population Headline Indicators (Turkey 1990-2025) 62
Table: Key Population Ratios (Turkey 1990-2025) 62
Table: Urban/Rural Population and Life Expectancy (Turkey 1990-2025) 63
Table: Population By Age Group (Turkey 1990-2025) 63
Table: Population By Age Group % (Turkey 1990-2025) 64
Methodology 66
Industry Forecast Methodology 66
Sector-Specific Methodology 67
Sources 67
Risk/Reward Index Methodology 68
Sector-Specific Methodology 69
Table: Consumer Electronics Risk/Reward Index Indicators 69
Table: Weighting Of Indicators 70

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