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Venezuela Consumer Electronics Report Q1 2016

  • December 2015
  • -
  • Business Monitor International
  • -
  • 65 pages

Includes 3 FREE quarterly updates

BMI View: We had downgraded our forecasts for the Venezuelan consumer electronics market in our Q42015 report to reflect the nature of the macroeconomic crisis the country. We have left our forecasts for themarket unchanged in our Q116 report update. We are now anticipating a modest recovery to take place inthe market in 2016 as economic conditions improve. Nevertheless, we are cautious in our forecasts andhold the opinion that if the macroeconomic fundamentals of Venezuela deteriorate over the coming weeks,we will undertake another significant downwards revision of our forecast for our upcoming update.Our previous downgrade was, however, relatively minor in the context of our pre-existing view forVenezuela to be the underperforming consumer electronics market globally. This view was based ondevaluation and the impact on device affordability for local consumers where local wage inflation trails farbehind device price inflation.

Meanwhile, the push by the government to implement the 'fair price' law inH114, which restricted vendor margins to 30%, means vendors face continued political as well as economicrisk factors. The law adds to a hostile business environment and exacerbates existing challenges forvendors, including currency weakness and economic, political and security risks that are weighing onpurchasing power and consumer confidence.

Table Of Contents

Venezuela Consumer Electronics Report Q1 2016
BMI Industry View 7
Latest Updates and Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 12
Table: Consumer Electronics Overview (Venezuela 2013-2019) 18
Industry Risk Reward Index 19
Table: Americas Risk/Rewards Index, Q1 2016 22
Market Overview 23
Recent Developments 23
Computers 24
Table: PC Sales (Venezuela 2013-2019) 24
AV Devices 33
Table: AV Sales (Venezuela 2013-2019) 33
Mobile Handsets 37
Table: Mobile Communications (Venezuela 2013-2019) 37
Competitive Landscape 47
International Companies 47
Table: Samsung Electronics 47
Local Companies 48
Table: Síragon 48
Table: Venezolana De Industria Technologica (VIT) 49
Table: Venezolana de Telecomunicaciones (Vtelca) 50
Regulatory Development 51
Table: Regulatory Authority 51
Demographic Forecast 56
Demographic Outlook 2015 56
Table: Population Headline Indicators (Venezuela 1990-2025) 57
Table: Key Population Ratios (Venezuela 1990-2025) 57
Table: Urban/Rural Population and Life Expectancy (Venezuela 1990-2025) 58
Table: Population By Age Group (Venezuela 1990-2025) 58
Table: Population By Age Group % (Venezuela 1990-2025) 59
Methodology 61
Industry Forecast Methodology 61
Sector-Specific Methodology 62
Sources 62
Risk/Reward Index Methodology 63
Sector-Specific Methodology 64
Table: Consumer Electronics Risk/Reward Index Indicators 64
Table: Weighting Of Indicators 65

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