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Consumer Trends

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Table of Contents

  • Publication date: July 2009

450 million kids (below the age of 18) and another 8 million being added each year! What do you know about them?It’s not only about their rising numbers. It’s about their mindsets. It’s about their approach. It’s about their thinking, their preferences, likes, dislikes and everything else that make a kid a kid. Children are also the main focus of Indian families, and their aspirations in terms of education and career choices...

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