Design trends - Marketing & Advertising sector report

• Publication date: July 2009

Design. Where all things begin. Design today has evolved from being just something that makes a product or service look good to an industry or a process that facilitates development; to improve infrastructure, lifestyles, socio-cultural issues, education, literacy - the list is endless. Design is now being seen as an important tool in developing products and services, that add meaningful value to the lives of people. Although this i...

Design. Where all things begin.

Design today has evolved from being just something that makes a product or service look good to an industry or a process that facilitates development; to improve infrastructure, lifestyles, socio-cultural issues, education, literacy - the list is endless.

Design is now being seen as an important tool in developing products and services, that add meaningful value to the lives of people. Although this is just the start, more and more businesses and small enterprises are looking at design as a whole process than just a tactical tool. Investing in research and strategic design faculties is a growing trend in the global design industry. It uses human factor sensibilities and socio-cultural trends and incorporates them into its process in a wonderfully creative yet acceptable way.

Importantly, design has become consumer-centric. Every product or service created today absolutely needs to be designed around the end user. It is becoming more and more intuitive, interactive, friendly and multi-sensorial. Integrating the various aspects of anthropology, ethnography, demography, technology and business amongst others, Design facilitates meaningful innovations to give business that upper edge. Specialized Design Research and Innovation cells within organizations are coming up in order to predict future consumption and lifestyle scenarios for their brands.

Finally, Design is also about having fun. This trend study looks at 6 global design trends, & 2 Indian design trends and uses examples to analyze the implications on the Marketing & Advertising industry.

Using graphics and pictures to communicate the trends, our approach has been to be as non-linear as possible. Finally, we put together a few pointers which we believe will offer insight into the area of design thinking and also stimulate ideas and actions in the right direction.

Useful for designers, developers, consultants, manufacturers, professionals in various sectors and ideators who are interested in this creative line of thinking.

Consumer Trends Industry in India

CONTENTS
REPORT NAVIGATION 1
GLOBAL OVERVIEW 2 - 4
GLOBAL MACROTRENDS
Trend 1 5 - 6
Trend 2 7 - 8
Trend 3 9 -10
Trend 4 11 -12
Trend 5 13 -14
Trend 6 15 -16
INDIAN OVERVIEW 17 -19
INDIAN MACROTRENDS
Trend 1 20 -21
Trend 2 22 -23
ANALYSIS, INSIGHTS & IMPLICATIONS 24 - 25
CONCLUSION 26
ABOUT US 27