World Major Household Appliances Market

• Publication date: November 2011

World demand to rise 3.6% annually through 2015 World demand for major household appliances (white goods) is forecast to rise 3.6 percent annually through 2015, exceeding 400 million units. The bedrock US market will show strong recovery from recent declines, benefitting from improved macroeconomic factors. Housing starts are expected to recover by 2015, boosting demand as a matter of course. In addition, consumer confidence is exp...

World demand to rise 3.6% annually through 2015

World demand for major household appliances (white goods) is forecast to rise 3.6 percent annually through 2015, exceeding 400 million units. The bedrock US market will show strong recovery from recent declines, benefitting from improved macroeconomic factors. Housing starts are expected to recover by 2015, boosting demand as a matter of course. In addition, consumer confidence is expected to rebound, encouraging consumers to trade up to newer and improved equipment. Gains are expected to be more modest in other developed nations.

India to be fastest growing market

India will be the world’s fastest growing market, benefitting from rising standards of living, which will spur first-time appliance ownership. Growth in China, the world’s largest market, will slow significantly based on growing rates of ownership. However, the country will still provide above-average gains in demand through 2015 due to rising use in rural areas. Advances in Western Europe will benefit from strong growth in the number of new housing units, but will lag the overall global average.

Production to continue shifting to developing areas

China is the world’s largest supplier of white goods, nearly tripling production from 2000 to 2010. Multinational producers are expected to continue shifting production to developing areas to reduce costs, which enables lower-priced goods to be offered in these nations. China is expected to benefit from this trend, although other Asian nations will see growth as well.

New technology to continue shaping premium products

Technology will continue to be a key factor in the industry. For example, some suppliers are targeting the lucrative European market with internet-connected and automatically controlled equipment. Asian suppliers such as LG Electronics may especially benefit, since consumer familiarity with these companies’ electronics brands will provide opportunities for market penetration. Even in developing areas, manufacturers are turning to premium products to increase profit margins. However, manufacturers will continue to produce less-advanced products that are designed for lower income consumers, especially in developing nations.

Study coverage

This new industry study, presents historical demand data for the years 2000, 2005 and 2010, as well as forecasts for 2015 and 2020 by product (cooking appliances, refrigerators and freezers, clothes washers and dryers, dishwashers), world region and for 25 major countries. The study also considers market environment factors, assesses industry structure, evaluates company market share and profiles global industry competitors, including Whirlpool, Haier, LG Electronics, General Electric and BSH.

Global Major Appliance Industry

TABLE OF CONTENTS

INTRODUCTION xiii

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4

General 4
World Economic Environment 5
Personal Income & Expenditure Trends 11
Residential Building Construction Expenditures 13
World Demographic Outlook 15
Urbanization Patterns 17
Household Formation Patterns 19
Household Appliance Pricing Patterns 21
Legal & Regulatory Issues 22
Technology & Product Innovations 23
Performance 24
Energy & Water Efficiency 24
Aesthetic Appeal & Noise Reduction 25

III. OVERVIEW 26

General 26
World Major Household Appliance Demand Dynamics 27
Appliance Ownership Rates 27
Regional Sales Trends 29
Products 31
Refrigerators & Freezers 32
Clothes Washers & Dryers 33
Cooking Appliances 35
Dishwashers 36
World Major Household Appliance Supply Dynamics 37
International Trade Flows 40

IV. NORTH AMERICA 42

General 42
United States 49
Canada 59
Mexico 67

V. WESTERN EUROPE 76

General 76
France 83
Germany 90
Italy 97
Netherlands 105
Spain 112
United Kingdom 119
Other Western Europe 126

VI. ASIA/PACIFIC 134

General 134
Australia 142
China 149
India 159
Indonesia 167
Japan 174
South Korea 182
Taiwan 189
Thailand 196
Other Asia/Pacific 203

VII. OTHER REGIONS 212

Central & South America 212
Argentina 219
Brazil 226
Other Central & South America 233
Eastern Europe 240
Czech Republic 247
Poland 254
Russia 261
Ukraine 268
Other Eastern Europe 275
Africa/Mideast 282
South Africa 289
Turkey 296
Other Africa/Mideast 303

VIII. INDUSTRY STRUCTURE 311

General 311
Industry Composition 312
Market Share 314
Mergers, Acquisitions & Industry Restructuring 316
Product Development & Manufacturing 320
Marketing & Distribution 322
Cooperative Agreements 324
Financial Requirements 332
Company Profiles 334
AM Group, see Merloni (Antonio)
Amica Wronki SA 335
Anhui Konka Household Appliance, see Konka Group
Arcelik A/S, see Koc Holding
Asko Appliances, see Gorenje gospodinjski aparati dd
BSH Bosch und Siemens Hausgeräte GmbH 337
BSW Household Appliances, see BSH Bosch und
Siemens Hausgeräte and Midea Group Holding
Candy Hoover Group Srl 341
Controladora Mabe SA de CV 343
Daewoo Electronics Corporation 344
De’Longhi SpA 346
Electrolux AB 348
Esmaltec S/A, see Grupo Edson Queiroz
Fagor Electrodomesticos S Coop, see Mondragon
Corporacion Cooperativa
Fagor-Brandt, see Mondragon Corporacion Cooperativa
Fisher & Paykel Appliances Holdings Limited 353
GD Midea Holding, see Midea Group Holding
GE Appliances, see General Electric
General Electric Company 357
Gorenje gospodinjski aparati dd 361
Grupo Edson Queiroz 364
Haier Group Company 365
Hisense-Whirlpool Zhejiang Electric Appliances, see
Whirlpool
Indesit Company SpA 369
Koc Holding AS 372
Konka Group Company Limited 374
LG Electronics Incorporated 375
Liebherr-International AG 379
Merloni (Antonio) SpA 381
Midea Group Holding Company Limited 382
Miele & Cie KG 386
Mitsubishi Electric Corporation 389
Mondragon Corporacion Cooperativa 391
Panasonic Corporation 393
Samsung Electronics Company Limited 399
SANYO Electric, see Panasonic
Sharp Corporation 402
Sub-Zero Incorporated 405
Tatung Company Limited 407
Toshiba Corporation 408
Videocon Industries Limited 411
Viking Range Corporation 412
Whirlpool Corporation 414
Wolf Appliance, see Sub-Zero
Wuxi Little Swan, see Midea Group Holding

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

Summary Table 3

SECTION II -- MARKET ENVIRONMENT

1 World Gross Domestic Product by Region 11
2 World Per Capita GDP by Region 13
3 World Residential Construction Expenditures by Region 15
4 World Population by Region 17
5 World Urban Population by Region 19
6 Number of Households by Region 20

SECTION III -- OVERVIEW

1 World Major Household Appliance Demand by Region 30
2 World Major Household Appliance Demand by Product 32
3 World Refrigerator & Freezer Demand by Region 33
4 World Clothes Washer & Dryer Demand by Region 34
5 World Cooking Appliance Demand by Region 36
6 World Dishwasher Demand by Region 37
7 World Major Household Appliance Shipments by Region 39
8 World Major Household Appliances Net Exports by Region 41


SECTION IV -- NORTH AMERICA

1 North America: Major Household Appliance Supply & Demand 45
2 North America: Refrigerator & Freezer Supply & Demand 46
3 North America: Clothes Washer & Dryer Supply & Demand 47
4 North America: Cooking Appliance Supply & Demand 48
5 North America: Dishwasher Supply & Demand 49
6 United States: Major Household Appliance Supply & Demand 53
7 United States: Refrigerator & Freezer Supply & Demand 54
8 United States: Clothes Washer & Dryer Supply & Demand 56
9 United States: Cooking Appliance Supply & Demand 57
10 United States: Dishwasher Supply & Demand 59
11 Canada: Major Household Appliance Supply & Demand 62
12 Canada: Refrigerator & Freezer Supply & Demand 63
13 Canada: Clothes Washer & Dryer Supply & Demand 65
14 Canada: Cooking Appliance Supply & Demand 66
15 Canada: Dishwasher Supply & Demand 67
16 Mexico: Major Household Appliance Supply & Demand 71
17 Mexico: Refrigerator & Freezer Supply & Demand 72
18 Mexico: Clothes Washer & Dryer Supply & Demand 73
19 Mexico: Cooking Appliance Supply & Demand 74
20 Mexico: Dishwasher Supply & Demand 75

SECTION V -- WESTERN EUROPE

1 Western Europe: Major Household Appliance Supply
& Demand 79
2 Western Europe: Refrigerator & Freezer Supply & Demand 80
3 Western Europe: Clothes Washer & Dryer Supply & Demand 81
4 Western Europe: Cooking Appliance Supply & Demand 82
5 Western Europe: Dishwasher Supply & Demand 83
6 France: Major Household Appliance Supply & Demand 86
7 France: Refrigerator & Freezer Supply & Demand 87
8 France: Clothes Washer & Dryer Supply & Demand 88
9 France: Cooking Appliance Supply & Demand 89
10 France: Dishwasher Supply & Demand 90
11 Germany: Major Household Appliance Supply & Demand 93
12 Germany: Refrigerator & Freezer Supply & Demand 94
13 Germany: Clothes Washer & Dryer Supply & Demand 95
14 Germany: Cooking Appliance Supply & Demand 96
15 Germany: Dishwasher Supply & Demand 97
16 Italy: Major Household Appliance Supply & Demand 100
17 Italy: Refrigerator & Freezer Supply & Demand 101
18 Italy: Clothes Washer & Dryer Supply & Demand 103
19 Italy: Cooking Appliance Supply & Demand 104
20 Italy: Dishwasher Supply & Demand 105
21 Netherlands: Major Household Appliance Supply
& Demand 108
22 Netherlands: Refrigerator & Freezer Supply & Demand 109
23 Netherlands: Clothes Washer & Dryer Supply & Demand 110
24 Netherlands: Cooking Appliance Supply & Demand 111
25 Netherlands: Dishwasher Supply & Demand 112
26 Spain: Major Household Appliance Supply & Demand 115
27 Spain: Refrigerator & Freezer Supply & Demand 116
28 Spain: Clothes Washer & Dryer Supply & Demand 117
29 Spain: Cooking Appliance Supply & Demand 118
30 Spain: Dishwasher Supply & Demand 119
31 United Kingdom: Major Household Appliance Supply
& Demand 122
32 United Kingdom: Refrigerator & Freezer Demand 123
33 United Kingdom: Clothes Washer & Dryer Supply & Demand 124
34 United Kingdom: Cooking Appliance Supply & Demand 125
35 United Kingdom: Dishwasher Supply & Demand 126
36 Other Western Europe: Major Household Appliance Supply
& Demand 129
37 Other Western Europe: Refrigerator & Freezer Supply
& Demand 130
38 Other Western Europe: Clothes Washer & Dryer Supply
& Demand 131
39 Other Western Europe: Cooking Appliance Supply & Demand 132
40 Other Western Europe: Dishwasher Supply & Demand 133

SECTION VI -- ASIA/PACIFIC

1 Asia/Pacific: Major Household Appliance Supply & Demand 138
2 Asia/Pacific: Refrigerator & Freezer Supply & Demand 139
3 Asia/Pacific: Clothes Washer & Dryer Supply & Demand 140
4 Asia/Pacific: Cooking Appliance Supply & Demand 141
5 Asia/Pacific: Dishwasher Supply & Demand 142
6 Australia: Major Household Appliance Supply & Demand 145
7 Australia: Refrigerator & Freezer Supply & Demand 146
8 Australia: Clothes Washer & Dryer Supply & Demand 147
9 Australia: Cooking Appliance Supply & Demand 148
10 Australia: Dishwasher Supply & Demand 149
11 China: Major Household Appliance Supply & Demand 154
12 China: Refrigerator & Freezer Supply & Demand 155
13 China: Clothes Washer & Dryer Supply & Demand 157
14 China: Cooking Appliance Supply & Demand 158
15 China: Dishwasher Supply & Demand 159
16 India: Major Household Appliance Supply & Demand 163
17 India: Refrigerator & Freezer Supply & Demand 164
18 India: Clothes Washer & Dryer Supply & Demand 165
19 India: Cooking Appliance Supply & Demand 166
20 India: Dishwasher Supply & Demand 167
21 Indonesia: Major Household Appliance Supply & Demand 170
22 Indonesia: Refrigerator & Freezer Supply & Demand 171
23 Indonesia: Clothes Washer & Dryer Supply & Demand 172
24 Indonesia: Cooking Appliance Supply & Demand 173
25 Indonesia: Dishwasher Supply & Demand 174
26 Japan: Major Household Appliance Supply & Demand 178
27 Japan: Refrigerator & Freezer Supply & Demand 179
28 Japan: Clothes Washer & Dryer Supply & Demand 180
29 Japan: Cooking Appliance Supply & Demand 181
30 Japan: Dishwasher Supply & Demand 182
31 South Korea: Major Household Appliance Supply & Demand 185
32 South Korea: Refrigerator & Freezer Supply & Demand 186
33 South Korea: Clothes Washer & Dryer Supply & Demand 187
34 South Korea: Cooking Appliance Supply & Demand 188
35 South Korea: Dishwasher Supply & Demand 189
36 Taiwan: Major Household Appliance Supply & Demand 192
37 Taiwan: Refrigerator & Freezer Supply & Demand 193
38 Taiwan: Clothes Washer & Dryer Supply & Demand 194
39 Taiwan: Cooking Appliance Supply & Demand 195
40 Taiwan: Dishwasher Supply & Demand 196
41 Thailand: Major Household Appliance Supply & Demand 199
42 Thailand: Refrigerator & Freezer Supply & Demand 200
43 Thailand: Clothes Washer & Dryer Supply & Demand 201
44 Thailand: Cooking Appliance Supply & Demand 202
45 Thailand: Dishwasher Supply & Demand 203
46 Other Asia/Pacific: Major Household Appliance Supply
& Demand 207
47 Other Asia/Pacific: Refrigerator & Freezer Supply
& Demand 208
48 Other Asia/Pacific: Clothes Washer & Dryer Supply
& Demand 209
49 Other Asia/Pacific: Cooking Appliance Supply & Demand 210
50 Other Asia/Pacific: Dishwasher Supply & Demand 211

SECTION VII -- OTHER REGIONS

1 Central & South America: Major Household Appliance
Supply & Demand 215
2 Central & South America: Refrigerator & Freezer Supply
& Demand 216
3 Central & South America: Clothes Washer & Dryer Supply
& Demand 217
4 Central & South America: Cooking Appliance Supply
& Demand 218
5 Central & South America: Dishwasher Supply & Demand 219
6 Argentina: Major Household Appliance Supply & Demand 222
7 Argentina: Refrigerator & Freezer Supply & Demand 223
8 Argentina: Clothes Washer & Dryer Supply & Demand 224
9 Argentina: Cooking Appliance Supply & Demand 225
10 Argentina: Dishwasher Supply & Demand 226
11 Brazil: Major Household Appliance Supply & Demand 229
12 Brazil: Refrigerator & Freezer Supply & Demand 230
13 Brazil: Clothes Washer & Dryer Supply & Demand 231
14 Brazil: Cooking Appliance Supply & Demand 232
15 Brazil: Dishwasher Supply & Demand 233
16 Other Central & South America: Major Household Appliance
Supply & Demand 236
17 Other Central & South America: Refrigerator & Freezer
Supply & Demand 237
18 Other Central & South America: Clothes Washer & Dryer
Supply & Demand 238
19 Other Central & South America: Cooking Appliance Supply
& Demand 239
20 Other Central & South America: Dishwasher Supply
& Demand 240
21 Eastern Europe: Major Household Appliance Supply
& Demand 243
22 Eastern Europe: Refrigerator & Freezer Supply & Demand 244
23 Eastern Europe: Clothes Washer & Dryer Supply & Demand 245
24 Eastern Europe: Cooking Appliance Supply & Demand 246
25 Eastern Europe: Dishwasher Supply & Demand 247
26 Czech Republic: Major Household Appliance Supply
& Demand 250
27 Czech Republic: Refrigerator & Freezer Supply & Demand 251
28 Czech Republic: Clothes Washer & Dryer Supply & Demand 252
29 Czech Republic: Cooking Appliance Supply & Demand 253
30 Czech Republic: Dishwasher Supply & Demand 254
31 Poland: Major Household Appliance Supply & Demand 257
32 Poland: Refrigerator & Freezer Supply & Demand 258
33 Poland: Clothes Washer & Dryer Supply & Demand 259
34 Poland: Cooking Appliance Supply & Demand 260
35 Poland: Dishwasher Supply & Demand 261
36 Russia: Major Household Appliance Supply & Demand 264
37 Russia: Refrigerator & Freezer Supply & Demand 265
38 Russia: Clothes Washer & Dryer Supply & Demand 266
39 Russia: Cooking Appliance Supply & Demand 267
40 Russia: Dishwasher Supply & Demand 268
41 Ukraine: Major Household Appliance Supply & Demand 271
42 Ukraine: Refrigerator & Freezer Supply & Demand 272
43 Ukraine: Clothes Washer & Dryer Supply & Demand 273
44 Ukraine: Cooking Appliance Supply & Demand 274
45 Ukraine: Dishwasher Supply & Demand 275
46 Other Eastern Europe: Major Household Appliance Supply
& Demand 278
47 Other Eastern Europe: Refrigerator & Freezer Supply
& Demand 279
48 Other Eastern Europe: Clothes Washer & Dryer Supply
& Demand 280
49 Other Eastern Europe: Cooking Appliance Supply & Demand 281
50 Other Eastern Europe: Dishwasher Supply & Demand 282
51 Africa/Mideast: Major Household Appliance Supply
& Demand 285
52 Africa/Mideast: Refrigerator & Freezer Supply & Demand 286
53 Africa/Mideast: Clothes Washer & Dryer Supply & Demand 287
54 Africa/Mideast: Cooking Appliance Supply & Demand 288
55 Africa/Mideast: Dishwasher Supply & Demand 289
56 South Africa: Major Household Appliance Supply & Demand 292
57 South Africa: Refrigerator & Freezer Supply & Demand 293
58 South Africa: Clothes Washer & Dryer Supply & Demand 294
59 South Africa: Cooking Appliance Supply & Demand 295
60 South Africa: Dishwasher Supply & Demand 296
61 Turkey: Major Household Appliance Supply & Demand 299
62 Turkey: Refrigerator & Freezer Supply & Demand 300
63 Turkey: Clothes Washer & Dryer Supply & Demand 301
64 Turkey: Cooking Appliance Supply & Demand 302
65 Turkey: Dishwasher Supply & Demand 303
66 Other Africa/Mideast: Major Household Appliance Supply
& Demand 306
67 Other Africa/Mideast: Refrigerator & Freezer Supply
& Demand 307
68 Other Africa/Mideast: Clothes Washer & Dryer Supply
& Demand 308
69 Other Africa/Mideast: Cooking Appliance Supply & Demand 309
70 Other Africa/Mideast: Dishwasher Supply & Demand 310

SECTION VIII -- INDUSTRY STRUCTURE

1 Major Household Appliance Sales by Company, 2010 313
2 Selected Acquisitions & Divestitures 319
3 Selected Cooperative Agreements 327

LIST OF CHARTS

SECTION III -- OVERVIEW
1 World Major Household Appliance Demand by Region,
2010 31
2 World Major Household Appliance Shipments by Region,
2010 40
SECTION VIII -- INDUSTRY STRUCTURE
1 World Major Household Appliance Market Share
by Company, 2010 314