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Air Care in Romania

  • January 2016
  • -
  • Euromonitor International
  • -
  • 18 pages

Romanians tend to purchase air care products especially during autumn and winter months, the period of the year when they stay the most inside their homes. These products are mostly used in living rooms and bathrooms. Air care products are somewhat impulse purchases in Romania, consumers rarely planning to buy them. Hence, in-store marketing is crucial for the evolution of air care.

Euromonitor International’s Air Care in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Romania
AIR CARE IN ROMANIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2010-2015
Table 2 Sales of Air Care by Category: % Value Growth 2010-2015
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 4 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 5 NBO Company Shares of Air Care: % Value 2011-2015
Table 6 LBN Brand Shares of Air Care: % Value 2012-2015
Table 7 Forecast Sales of Air Care by Category: Value 2015-2020
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
SC Johnson Wax SRL in Home Care (romania)
Strategic Direction
Key Facts
Summary 1 SC Johnson Wax SRL: Key Facts
Summary 2 SC Johnson Wax SRL: Operational Indicators
Competitive Positioning
Summary 3 SC Johnson Wax SRL: Competitive Position 2015
Executive Summary
Home Care Continues To Grow
Demand for Specialised Products Is Intensifying
Multinationals Reign Supreme
Modern Retail Dominates Home Care Distribution
Optimistic Prospects for Romanian Home Care
Key Trends and Developments
Product Variety Is on An Upward Slope
Consumer Lifestyles Shape Home Care
Modern Retail Attracts the Population
Market Indicators
Table 9 Households 2010-2015
Market Data
Table 10 Sales of Home Care by Category: Value 2010-2015
Table 11 Sales of Home Care by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Home Care: % Value 2011-2015
Table 13 LBN Brand Shares of Home Care: % Value 2012-2015
Table 14 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 15 Distribution of Home Care by Format: % Value 2010-2015
Table 16 Distribution of Home Care by Format and Category: % Value 2015
Table 17 Forecast Sales of Home Care by Category: Value 2015-2020
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources












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