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Air Care in Romania

  • January 2017
  • -
  • Euromonitor International
  • -
  • 18 pages

Air care products are mostly impulse purchase in Romania, these products being mostly acquired in winter or autumn months, when consumers spend more time inside their homes. Air care products are mostly used in living rooms and bathrooms. Air care is highly promoted on television and brand awareness is very high amongst the Romanian consumers.

Euromonitor International’s Air Care in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Romania
AIR CARE IN ROMANIA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2011-2016
Table 2 Sales of Air Care by Category: % Value Growth 2011-2016
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
Table 4 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 5 NBO Company Shares of Air Care: % Value 2012-2016
Table 6 LBN Brand Shares of Air Care: % Value 2013-2016
Table 7 Forecast Sales of Air Care by Category: Value 2016-2021
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
SC Johnson Wax SRL in Home Care (romania)
Strategic Direction
Key Facts
Summary 1 SC Johnson Wax SRL: Key Facts
Summary 2 SC Johnson Wax SRL: Operational Indicators
Competitive Positioning
Summary 3 SC Johnson Wax SRL: Competitive Position 2016
Executive Summary
Another Year of Home Care Growth
Product Quality and Convenience Are Key Drivers for Home Care Sales
Large International Players Continue To Dominate
Home Care Is Mainly Purchased From Modern Retailers
Bright Future for the Home Care Market
Key Trends and Developments
Home Care Consumption Keeps Becoming More Sophisticated
Home Care Thrives in A Growing Economy
Consumers Shop for Home Care Mostly From Hypermarkets
Market Indicators
Table 9 Households 2011-2016
Market Data
Table 10 Sales of Home Care by Category: Value 2011-2016
Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Home Care: % Value 2012-2016
Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
Table 14 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 15 Distribution of Home Care by Format: % Value 2011-2016
Table 16 Distribution of Home Care by Format and Category: % Value 2016
Table 17 Forecast Sales of Home Care by Category: Value 2016-2021
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources

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