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Air Care in Vietnam

  • February 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

Rising awareness about health issues related with air care usage played a significant role in restraining the category’s growth in 2015. During the review period, the media have been filled with articles warning the consumers about harmful substances found in most air care products which can potentially cause lethal diseases. As a result, more people decided to stop purchasing air care products to protect their family’s health.

Euromonitor International's Air Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Vietnam
AIR CARE IN VIETNAM
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2010-2015
Table 2 Sales of Air Care by Category: % Value Growth 2010-2015
Table 3 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 4 NBO Company Shares of Air Care: % Value 2011-2015
Table 5 LBN Brand Shares of Air Care: % Value 2012-2015
Table 6 Forecast Sales of Air Care by Category: Value 2015-2020
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Procter and Gamble Vietnam Ltd in Home Care (vietnam)
Strategic Direction
Key Facts
Summary 1 Procter and Gamble Vietnam Ltd: Key Facts
Competitive Positioning
Summary 2 Procter and Gamble Vietnam Ltd: Competitive Position 2015
Executive Summary
Rising Value Growth Thanks To Powder Detergents'Positive Performance
Unit Price Restrained in Stable Range As A Result of Low Inflation Rate
International Corporations Preserve Prevalent Presence on the Market
Independent Small Grocers Remains the Most Popular Distribution Channel
Optimistic Prospective Economic Climate Supports Forecast Growth
Key Trends and Developments
Low Inflation Rate Keeps Unit Price in Stable Range
Increasing Health Awareness Fosters Green Products'Performance.
Creative Packaging Designs Stimulate Demand
Market Indicators
Table 8 Households 2010-2015
Market Data
Table 9 Sales of Home Care by Category: Value 2010-2015
Table 10 Sales of Home Care by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home Care: % Value 2011-2015
Table 12 LBN Brand Shares of Home Care: % Value 2012-2015
Table 13 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 14 Distribution of Home Care by Format: % Value 2010-2015
Table 15 Distribution of Home Care by Format and Category: % Value 2015
Table 16 Forecast Sales of Home Care by Category: Value 2015-2020
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources












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