Table of Contents
The majority of Kenyan consumers tend to prefer fresh foods rather than frozen processed food. Fresh food are comparably cheaper and regarded as tastier and healthier. Frozen processed food category has a bad reputation for getting spoiled quickly, as a result many Kenyans make use of these products infrequently. Kenya’s household penetration of freezers and fridge freezers continue to low as a result of widespread poverty in the country. Due to the lack of freezers in Kenyan homes, only small...
Euromonitor International's Frozen Processed Food in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Frozen Bakery, Frozen Desserts, Frozen Meat Substitutes, Frozen Noodles, Frozen Pizza, Frozen Processed Fish/Seafood, Frozen Processed Potatoes, Frozen Processed Poultry, Frozen Processed Red Meat, Frozen Processed Vegetables, Frozen Ready Meals, Frozen Soup, Other Frozen Processed Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Frozen Processed Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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