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Hair Care in Cameroon

  • June 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

Hair care in Cameroon increased by 6% in current value terms during 2015. This positive performance can be attributed to increasing consumer awareness of these products, as women are increasingly influenced by Western culture. Increasing purchasing power amongst working women is also making this goal more attainable. A significant proportion of the female urban population is highly exposed to Western culture through magazines and cable TV; leading to lifestyle changes which favour the category.

Euromonitor International's Hair Care in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Hair Care in Cameroon
HAIR CARE IN CAMEROON
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2010-2015
Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
Table 5 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 6 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 7 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 8 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 9 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Executive Summary
the Growing Urban Population Sustains Demand for Beauty and Personal Care Products
Lifestyle Changes Drive Sales Trends in Various Categories
Domestic Players Gain Share Despite the Robust Competition From Imported Brands
the Popularity of Retail Channels Is Segmented According To Consumer Group
Growth Is Expected To Rise Over the Forecast Period
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources












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