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Ice Cream in Ecuador

  • December 2014
  • -
  • Euromonitor International
  • -
  • 50 pages

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As the industry is no longer a monopoly for Unilever Andina Ecuador SA, in order to keep customers interested, companies need to be in constant movement and innovation. This is why at the beginning of 2014 Unilever launched its Magnum Store, which was a booth for a month in Guayaquil and another in Quito where customers could create a personalised Magnum. Heladosa, with its brand Topsy Artesanal, launched two new flavours: toffee and strawberry with rum.

Euromonitor International's Ice Cream in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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