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Ice Cream in Kenya

  • November 2014
  • -
  • Euromonitor International
  • -
  • 46 pages

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Consumption of ice cream is on the rise in Kenya and retail sales increase in current value by 8% in 2014. Much of this growth can be attributed to proliferation of ice-cream parlours within the growing number of shopping centres in the country, rising disposable income levels among middle-income groups and the positioning of ice-cream as a dessert in the majority of hotels and restaurants throughout the country. Moreover, single portion ice cream is much more affordable than bulk ice cream due...

Euromonitor International's Ice Cream in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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