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Baby Food in Greece

  • September 2016
  • -
  • Euromonitor International
  • -
  • 34 pages

Summary

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Despite the economic prospects in Greece being very gloomy in 2016 and with the country falling deeper into recession as the new austerity measures introduced in summer 2015 came into effect, there were increases recorded in the country’s birth rate in 2015 and 2016. Nevertheless, the increasing birth rate has had only a marginal impact on baby food sales, with declines recorded in volume terms and only marginal current value growth recorded in the category in 2016.

Euromonitor International’s Baby Food in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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