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Baby Food in Kenya

  • November 2016
  • -
  • Euromonitor International
  • -
  • 25 pages

Summary

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Demand for baby food continued to rise in 2016 as consumers are becoming increasingly aware of the importance of meeting their babies’ nutritional needs. However, industry players have had to be increasingly inventive in order to reach more middle and low income consumers, who make up the majority of the Kenyan population. For instance, towards the end of the review period, Nestlé made its dried baby food brand Cerevita available in smaller and more affordable pack sizes. Its 80g and 40g...

Euromonitor International’s Baby Food in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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