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Baby Food in Kenya

  • September 2015
  • -
  • Euromonitor International
  • -
  • 23 pages

To reach more middle and low income consumers, who make up the majority of the Kenyan population, Nestlé made its dried baby food brand Cerevita available in smaller and more affordable pack sizes in 2015. The 80g and 40g sachets retail for KES70 and KES35 respectively, and are available from kiosks located in mid-to-low income urban residential neighbourhoods.

Euromonitor International's Baby Food in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Baby Food in Kenya
BABY FOOD IN KENYA
Euromonitor International
September 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baby Food by Category: Volume 2010-2015
Table 2 Sales of Baby Food by Category: Value 2010-2015
Table 3 Sales of Baby Food by Category: % Volume Growth 2010-2015
Table 4 Sales of Baby Food by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Baby Food: % Value 2011-2015
Table 6 LBN Brand Shares of Baby Food: % Value 2012-2015
Table 7 Distribution of Baby Food by Format: % Value 2010-2015
Table 8 Forecast Sales of Baby Food by Category: Volume 2015-2020
Table 9 Forecast Sales of Baby Food by Category: Value 2015-2020
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2015-2020
Executive Summary
Packaged Food in Kenya Achieves A Steady Growth in 2015
Product Launches Target the Growing Middle-income Consumer Class in 2015
Local Manufacturers Dominate Packaged Food in 2015
Modern Retail Outlets Remain Preferred Channels for Product Distribution
Growth Expected During the Forecast Period As Income Levels Rise
Foodservice: Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Sales of Packaged Food by Category: Value 2010-2015
Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 23 Distribution of Packaged Food by Format: % Value 2010-2015
Table 24 Distribution of Packaged Food by Format and Category: % Value 2015
Table 25 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 26 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources












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