Noodles Market Analysis in Kenya

• Publication date: January 2012

Changing lifestyles have fuelled demand for the products as professionals are increasingly eating outside of the home and are looking for convenient and easy to prepare food. Furthermore, the economic downturn of 2008 and 2009 forced cash-stripped consumers to turn to cheaper eating options instead of going to restaurants. Euromonitor International's report offers a comprehensive guide to the size and shape of the industry at a national l...

Changing lifestyles have fuelled demand for the products as professionals are increasingly eating outside of the home and are looking for convenient and easy to prepare food. Furthermore, the economic downturn of 2008 and 2009 forced cash-stripped consumers to turn to cheaper eating options instead of going to restaurants.

Euromonitor International's report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2005 to 2009 , allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry - be they new product developments, distribution or pricing issues. Projections to 2014 illustrate how the industry is set to change.

Product coverage: Chilled Noodles, Frozen Noodles, Instant Noodles, Plain Noodles, Snack Noodles.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Noodles industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .

Pasta, Noodles And Rice Industry in Kenya

Noodles in Kenya

November 2010
List of Contents and Tables
Executive Summary
Economic Downturn Leads To Reduced Consumer Spending
More Sophisticated Lifestyles Among Upper Income Consumers
Modern Retailers Control Distribution
Global Economic Recovery Set To Benefit Packaged Food in Kenya
Market Data
Data table 1 Sales of Packaged Food by Segment : Volume from 2005 to 2010
Data table 2 Sales of Packaged Food by Segment : Value from 2005 to 2010
Data table 3 Sales of Packaged Food by Segment : % Volume Growth from 2005 to 2010
Data table 4 Sales of Packaged Food by Segment : % Value Growth from 2005 to 2010
Data table 5 GBO Shares of Packaged Food from 2005 to 2009
Data table 6 NBO Shares of Packaged Food from 2005 to 2009
Data table 7 NBO Brand Shares of Packaged Food from 2006 to 2009
Data table 8 Sales of Packaged Food by Distribution Format: % Analysis from 2005 to 2010
Data table 9 Sales of Packaged Food by Segment and Distribution Format: % Analysis 2010
Data table 10 Projection Sales of Packaged Food by Segment : Volume from 2010 to 2015
Data table 11 Projection Sales of Packaged Food by Segment : Value from 2010 to 2015
Data table 12 Projection Sales of Packaged Food by Segment : % Volume Growth from 2010 to 2015
Data table 13 Projection Sales of Packaged Food by Segment : % Value Growth from 2010 to 2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 14 Foodservice Sales of Packaged Food by Segment : Volume from 2005 to 2010
Data table 15 Foodservice Sales of Packaged Food by Segment : % Volume Growth from 2005 to 2010
Data table 16 Projection Foodservice Sales of Packaged Food by Segment : Volume from 2010 to 2015
Data table 17 Projection Foodservice Sales of Packaged Food by Segment : % Volume Growth from 2010 to 2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 18 Sales of Impulse and Indulgence Products by Segment : Volume from 2005 to 2010
Data table 19 Sales of Impulse and Indulgence Products by Segment : Value from 2005 to 2010
Data table 20 Sales of Impulse and Indulgence Products by Segment : % Volume Growth from 2005 to 2010
Data table 21 Sales of Impulse and Indulgence Products by Segment : % Value Growth from 2005 to 2010
Data table 22 Market Shares of Impulse and Indulgence Products from 2005 to 2009
Data table 23 Brand Shares of Impulse and Indulgence Products from 2006 to 2009
Data table 24 Projection Sales of Impulse and Indulgence Products by Segment : Volume from 2010 to 2015
Data table 25 Projection Sales of Impulse and Indulgence Products by Segment : Value from 2010 to 2015
Data table 26 Projection Sales of Impulse and Indulgence Products by Segment : % Volume Growth from 2010 to 2015
Data table 27 Projection Sales of Impulse and Indulgence Products by Segment : % Value Growth from 2010 to 2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 28 Sales of Nutrition/Staples by Segment : Volume from 2005 to 2010
Data table 29 Sales of Nutrition/Staples by Segment : Value from 2005 to 2010
Data table 30 Sales of Nutrition/Staples by Segment : % Volume Growth from 2005 to 2010
Data table 31 Sales of Nutrition/Staples by Segment : % Value Growth from 2005 to 2010
Data table 32 Market Shares of Nutrition/Staples from 2005 to 2009
Data table 33 Brand Shares of Nutrition/Staples from 2006 to 2009
Data table 34 Projection Sales of Nutrition/Staples by Segment : Volume from 2010 to 2015
Data table 35 Projection Sales of Nutrition/Staples by Segment : Value from 2010 to 2015
Data table 36 Projection Sales of Nutrition/Staples by Segment : % Volume Growth from 2010 to 2015
Data table 37 Projection Sales of Nutrition/Staples by Segment : % Value Growth from 2010 to 2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 38 Sales of Meal Solutions by Segment : Volume from 2005 to 2010
Data table 39 Sales of Meal Solutions by Segment : Value from 2005 to 2010
Data table 40 Sales of Meal Solutions by Segment : % Volume Growth from 2005 to 2010
Data table 41 Sales of Meal Solutions by Segment : % Value Growth from 2005 to 2010
Data table 42 Market Shares of Meal Solutions from 2005 to 2009
Data table 43 Brand Shares of Meal Solutions from 2006 to 2009
Data table 44 Projection Sales of Meal Solutions by Segment : Volume from 2010 to 2015
Data table 45 Projection Sales of Meal Solutions by Segment : Value from 2010 to 2015
Data table 46 Projection Sales of Meal Solutions by Segment : % Volume Growth from 2010 to 2015
Data table 47 Projection Sales of Meal Solutions by Segment : % Value Growth from 2010 to 2015
Definitions
Summary 1 Research Sources
Bidco Oil Refinery Ltd Kenya
Strategic Direction
Key Facts
Summary 2 Bidco Oil Refinery Ltd Kenya: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Bidco Oil Refineries Ltd: Competitive Position 2009
Brookside Dairy Ltd
Strategic Direction
Key Facts
Summary 4 Brookside Dairy Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Brookside Dairy Ltd: Competitive Position 2009
Kenchic Ltd
Strategic Direction
Key Facts
Summary 6 Kenchic Ltd: Key Facts
Summary 7 Kenchic Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Kenchic Ltd: Competitive Position 2009
Premier Food Holdings
Strategic Direction
Key Facts
Summary 9 Premier Food Holdings: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Premier Food Holdings: Competitive Position 2009
Spin Knit Dairy Ltd
Strategic Direction
Key Facts
Summary 11 Spin Knit Dairy Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Spin Knit Dairy Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 48 Sales of Noodles by Segment : Volume from 2005 to 2010
Data table 49 Sales of Noodles by Segment : Value from 2005 to 2010
Data table 50 Sales of Noodles by Segment : % Volume Growth from 2005 to 2010
Data table 51 Sales of Noodles by Segment : % Value Growth from 2005 to 2010
Data table 52 Noodles Market Shares from 2005 to 2009
Data table 53 Noodles Brand Shares from 2006 to 2009
Data table 54 Sales of Noodles by Distribution Format: % Analysis from 2005 to 2010
Data table 55 Projection Sales of Noodles by Segment : Volume from 2010 to 2015
Data table 56 Projection Sales of Noodles by Segment : Value from 2010 to 2015
Data table 57 Projection Sales of Noodles by Segment : % Volume Growth from 2010 to 2015
Data table 58 Projection Sales of Noodles by Segment : % Value Growth from 2010 to 2015