Kitchen Towels Market Overview in Kenya

• Publication date: July 2010

The use of kitchen towels at home is not common. The larger institutions are the largest users, especially the hotels hence the poor performance in volume since 2007. Furthermore, kitchen towels are still seen as luxury goods and most households tend to use rags and reusable cloths for all their daily needs. Euromonitor International's Kitchen Towels in Kenya report offers a comprehensive guide to the size and shape of the industry at a na...

The use of kitchen towels at home is not common. The larger institutions are the largest users, especially the hotels hence the poor performance in volume since 2007. Furthermore, kitchen towels are still seen as luxury goods and most households tend to use rags and reusable cloths for all their daily needs.

Euromonitor International's Kitchen Towels in Kenya report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2005 to 2009 , allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry – be they new product developments, distribution or pricing issues. Projections to 2014 illustrate how the industry is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Tissue and Hygiene market ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .

Euromonitor International has over 30 years experience of publishing industry research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Houseware Industry in Kenya

Kitchen Towels in Kenya

July 2010
List of Contents and Tables
Executive Summary
Slowly Changing Lifestyles Sustain Demand
Thrifty Habits Hamper Performance
Local Manufacturers Still Dominate in Kenya
Supermarkets Take Share From Small Grocery Retailers
Further Growth Ahead As Awareness Rises
Market Indicators
Data table 1 Birth Rates from 2004 to 2009
Data table 2 Infant Population from 2004 to 2009
Data table 3 Female Population by Age from 2004 to 2009
Data table 4 Total Population by Age from 2004 to 2009
Data table 5 Households from 2004 to 2009
Data table 6 Projection Infant Population from 2009 to 2014
Data table 7 Projection Female Population by Age from 2009 to 2014
Data table 8 Projection Total Population by Age from 2009 to 2014
Data table 9 Projection Households from 2009 to 2014
Market Data
Data table 10 Retail Sales of Tissue and Hygiene by Segment : Value from 2004 to 2009
Data table 11 Retail Sales of Tissue and Hygiene by Segment : % Value Growth from 2004 to 2009
Data table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis from 2004 to 2009
Data table 13 Retail Sales of Tissue and Hygiene by Segment and Distribution Format: % Analysis 2009
Data table 14 Projection Retail Sales of Tissue and Hygiene by Segment : Value from 2009 to 2014
Data table 15 Projection Retail Sales of Tissue and Hygiene by Segment : % Value Growth from 2009 to 2014
Definitions
Summary 1 Research Sources
African Cotton Market Ltd
Strategic Direction
Key Facts
Summary 2 African Cotton Market Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 African Cotton Market Ltd: Competitive Position 2009
Chandaria Market Ltd
Strategic Direction
Key Facts
Summary 4 Chandaria markets Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Chandaria Market Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 16 Retail Sales of Kitchen Towels: Value from 2004 to 2009
Data table 17 Retail Sales of Kitchen Towels: % Value Growth from 2004 to 2009
Data table 18 Kitchen Towels Retail Market Shares from 2005 to 2009
Data table 19 Kitchen Towels Retail Brand Shares from 2006 to 2009
Data table 20 Projection Retail Sales of Kitchen Towels: Value from 2009 to 2014
Data table 21 Projection Retail Sales of Kitchen Towels: % Value Growth from 2009 to 2014