Kitchen Towels Market Overview in Malaysia

• Publication date: June 2010

The target audience for kitchen towels remains limited to middle- to upper-income consumers and independent foodservice players who are more aware and value the convenience of these products. Busier lifestyles have helped to sustain retail volume growth as more consumers no longer consider kitchen towels to be luxury products. Independent foodservice players that purchase goods from retailers, particularly in major cities such as Kuala Lumpur, bu...

The target audience for kitchen towels remains limited to middle- to upper-income consumers and independent foodservice players who are more aware and value the convenience of these products. Busier lifestyles have helped to sustain retail volume growth as more consumers no longer consider kitchen towels to be luxury products. Independent foodservice players that purchase goods from retailers, particularly in major cities such as Kuala Lumpur, buy kitchen towels because of the convenience they...

Euromonitor International's Kitchen Towels in Malaysia report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2005 to 2009 , allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry – be they new product developments, distribution or pricing issues. Projections to 2014illustrate how the industry is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Tissue and Hygiene market ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .

Euromonitor International has over 30 years experience of publishing industry research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Houseware Industry in Malaysia

Kitchen Towels in Malaysia

June 2010
List of Contents and Tables
Executive Summary
Growth of Tissue and Hygiene Continues Despite Economic Downturn
Young Population Drives Strong Growth Performance in 2009
Multinational Kimberly (m) Sdn Bhd Continues To Enjoy Comfortable Lead
Supermarkets/hypermarkets Remains the Leading Distribution Channel
Continued Growth Expected for Tissue and Hygiene
Key Trends and Developments
Brand Extensions Appear Across Tissue and Hygiene Categories
New Product Developments Centred Around Providing Increased Comfort
Private Label Continues To Flourish, Competing for Value Share
Value-for-money Launches and Promotions Grow in Number
Attractive Packaging Invokes Consumer Interest
Market Indicators
Data table 1 Birth Rates from 2004 to 2009
Data table 2 Infant Population from 2004 to 2009
Data table 3 Female Population by Age from 2004 to 2009
Data table 4 Total Population by Age from 2004 to 2009
Data table 5 Households from 2004 to 2009
Data table 6 Projection Infant Population from 2009 to 2014
Data table 7 Projection Female Population by Age from 2009 to 2014
Data table 8 Projection Total Population by Age from 2009 to 2014
Data table 9 Projection Households from 2009 to 2014
Market Data
Data table 10 Retail Sales of Tissue and Hygiene by Segment : Value from 2004 to 2009
Data table 11 Retail Sales of Tissue and Hygiene by Segment : % Value Growth from 2004 to 2009
Data table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis from 2004 to 2009
Data table 13 Retail Sales of Tissue and Hygiene by Segment and Distribution Format: % Analysis 2009
Data table 14 Penetration of Private Label by Segment from 2004 to 2009
Data table 15 Projection Retail Sales of Tissue and Hygiene by Segment : Value from 2009 to 2014
Data table 16 Projection Retail Sales of Tissue and Hygiene by Segment : % Value Growth from 2009 to 2014
Definitions
Summary 1 Research Sources
Dsg (m) Sdn Bhd
Strategic Direction
Key Facts
Summary 2 DSG (M) Sdn Bhd: Key Facts
Company Background
Production
Summary 3 DSG (M) Sdn Bhd: Production Statistics 2009
Competitive Positioning
Summary 4 DSG (Malaysia) Sdn Bhd: Competitive Position 2009
Halex Woolton (m) Sdn Bhd
Strategic Direction
Key Facts
Summary 5 Halex Woolton (M) Sdn Bhd: Key Facts
Company Background
Production
Summary 6 Halex Woolton (M) Sdn Bhd: Production Statistics 2009
Competitive Positioning
Summary 7 Halex Woolton (M) Sdn Bhd: Competitive Position 2009
Hanacorp (m) Sdn Bhd
Strategic Direction
Key Facts
Summary 8 Hanacorp (M) Sdn Bhd: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Hanacorp (M) Sdn Bhd: Competitive Position 2009
Nibong Tebal Paper Mill Sdn Bhd
Strategic Direction
Key Facts
Summary 10 Nibong Tebal Paper Mill Sdn Bhd: Key Facts
Company Background
Production
Summary 11 NTPM Sdn Bhd: Production Statistics 2009
Competitive Positioning
Summary 12 Nibong Tebal Paper Mill Sdn Bhd: Competitive Position 2009
Tips Market Sdn Bhd
Strategic Direction
Key Facts
Summary 13 Tips Market Sdn Bhd: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 Tips Market Sdn Bhd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 17 Retail Sales of Kitchen Towels: Value from 2004 to 2009
Data table 18 Retail Sales of Kitchen Towels: % Value Growth from 2004 to 2009
Data table 19 Kitchen Towels Retail Market Shares from 2005 to 2009
Data table 20 Kitchen Towels Retail Brand Shares from 2006 to 2009
Data table 21 Projection Retail Sales of Kitchen Towels: Value from 2009 to 2014
Data table 22 Projection Retail Sales of Kitchen Towels: % Value Growth from 2009 to 2014