Kitchen Towels Market Overview in Romania

• Publication date: June 2010

The concept of kitchen towels is relatively new in Romania thus over the review period it continued to benefit from novelty status. Also, as it became more established towards the end of the review period, products in this category started to be seen as indispensable in high-income urban households. However, in small towns and rural locations, these products were considered as superfluous to requirements among consumers, especially low-income con...

The concept of kitchen towels is relatively new in Romania thus over the review period it continued to benefit from novelty status. Also, as it became more established towards the end of the review period, products in this category started to be seen as indispensable in high-income urban households. However, in small towns and rural locations, these products were considered as superfluous to requirements among consumers, especially low-income consumers, who continued to use cloths.

Euromonitor International's Kitchen Towels in Romania report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2005 to 2009 , allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry – be they new product developments, distribution or pricing issues. Projections to 2014illustrate how the industry is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Tissue and Hygiene market ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .

Euromonitor International has over 30 years experience of publishing industry research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Houseware Industry in Romania

Kitchen Towels in Romania

June 2010
List of Contents and Tables
Executive Summary
Global Financial Crisis Has Negative Impact in 2009
Consumer Lifestyles in 2009 Characterised by Modernism and Tradition
Procter & Gamble Industry ing SRL Continues To Lead in 2009
Expansion of Large Grocery Retailers Boosts Consumer Interest
the Slow Recovery Will Lead To Modest Projection Growth
Key Trends and Developments
Manufacturers Lean Upon Branded Products To Resist the Crisis
the Global Financial Crisis Has Varied Effects in 2009
Expansion of Large Grocery Retailers Leads To Changes in Purchasing Habits
Ageing Population Has Strong Impact on Consumption
Rural Locations Possess Significant Growth Potential
Market Indicators
Data table 1 Birth Rates from 2004 to 2009
Data table 2 Infant Population from 2004 to 2009
Data table 3 Female Population by Age from 2004 to 2009
Data table 4 Total Population by Age from 2004 to 2009
Data table 5 Households from 2004 to 2009
Data table 6 Projection Infant Population from 2009 to 2014
Data table 7 Projection Female Population by Age from 2009 to 2014
Data table 8 Projection Total Population by Age from 2009 to 2014
Data table 9 Projection Households from 2009 to 2014
Market Data
Data table 10 Retail Sales of Tissue and Hygiene by Segment : Value from 2004 to 2009
Data table 11 Retail Sales of Tissue and Hygiene by Segment : % Value Growth from 2004 to 2009
Data table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis from 2004 to 2009
Data table 13 Retail Sales of Tissue and Hygiene by Segment and Distribution Format: % Analysis 2009
Data table 14 Projection Retail Sales of Tissue and Hygiene by Segment : Value from 2009 to 2014
Data table 15 Projection Retail Sales of Tissue and Hygiene by Segment : % Value Growth from 2009 to 2014
Definitions
Summary 1 Research Sources
Asil SRL
Strategic Direction
Key Facts
Summary 2 Asil SRL: Key Facts
Summary 3 Asil SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Asil SRL: Competitive Position 2009
Comceh SA
Strategic Direction
Key Facts
Summary 5 Comceh SA: Key Facts
Summary 6 Comceh SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Comceh SA: Competitive Position 2009
Monte Bianco SA
Strategic Direction
Key Facts
Summary 8 Monte Bianco SA: Key Facts
Summary 9 Monte Bianco SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Monte Bianco SA: Competitive Position 2009
Paper Plus SRL
Strategic Direction
Key Facts
Summary 11 Paper Plus SRL: Key Facts
Summary 12 Paper Plus SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Pehart SA
Strategic Direction
Key Facts
Summary 13 Pehart SA: Key Facts
Summary 14 Pehart SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Pehart SA: Competitive Position 2009
Vrancart SA
Strategic Direction
Key Facts
Summary 16 Vrancart SA: Key Facts
Summary 17 Vrancart SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Vrancart SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 16 Retail Sales of Kitchen Towels: Value from 2004 to 2009
Data table 17 Retail Sales of Kitchen Towels: % Value Growth from 2004 to 2009
Data table 18 Kitchen Towels Retail Market Shares from 2005 to 2009
Data table 19 Kitchen Towels Retail Brand Shares from 2006 to 2009
Data table 20 Projection Retail Sales of Kitchen Towels: Value from 2009 to 2014
Data table 21 Projection Retail Sales of Kitchen Towels: % Value Growth from 2009 to 2014