Kitchen Towels Market Overview in South Africa

• Publication date: June 2010

Kitchen towels saw 2% volume decline in 2009 over the previous year. This was a result of the tougher economic climate in the year, with rising unemployment levels, increasing prices for fast-moving consumer goods and a decline in disposable income levels. Consequently, many consumers switched to textile products that last longer and are more cost-effective instead of kitchen towels. Paper napkins are also occasionally used as substitutes for kit...

Kitchen towels saw 2% volume decline in 2009 over the previous year. This was a result of the tougher economic climate in the year, with rising unemployment levels, increasing prices for fast-moving consumer goods and a decline in disposable income levels. Consequently, many consumers switched to textile products that last longer and are more cost-effective instead of kitchen towels. Paper napkins are also occasionally used as substitutes for kitchen towels although they are not as absorbent as...

Euromonitor International's Kitchen Towels in South Africa report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2005 to 2009 , allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry – be they new product developments, distribution or pricing issues. Projections to 2014illustrate how the industry is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Tissue and Hygiene market ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .

Euromonitor International has over 30 years experience of publishing industry research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Houseware Industry in South Africa

Kitchen Towels in South Africa

June 2010
List of Contents and Tables
Executive Summary
Economic Downturn Encourages Consumers To Trade Down
Price-conscious Consumers Constrain Environmentally-friendly Products
Multinationals Build Local Facilities in Order To Remain Competitive
Supermarkets/hypermarkets Increase Dominance
Economic Recovery To Support Projection Period Growth
Key Trends and Developments
Government Negotiates in Order To Increase Local Production
Trying Economic Conditions Increase Focus on Price
Green Trend Slow To Gain Ground
Strong Demographic Trends Shape Growth
Urbanisation Encourages Sales Growth
Market Indicators
Data table 1 Birth Rates from 2004 to 2009
Data table 2 Infant Population from 2004 to 2009
Data table 3 Female Population by Age from 2004 to 2009
Data table 4 Total Population by Age from 2004 to 2009
Data table 5 Households from 2004 to 2009
Data table 6 Projection Infant Population from 2009 to 2014
Data table 7 Projection Female Population by Age from 2009 to 2014
Data table 8 Projection Total Population by Age from 2009 to 2014
Data table 9 Projection Households from 2009 to 2014
Market Data
Data table 10 Retail Sales of Tissue and Hygiene by Segment : Value from 2004 to 2009
Data table 11 Retail Sales of Tissue and Hygiene by Segment : % Value Growth from 2004 to 2009
Data table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis from 2004 to 2009
Data table 13 Retail Sales of Tissue and Hygiene by Segment and Distribution Format: % Analysis 2009
Data table 14 Penetration of Private Label by Segment from 2004 to 2009
Data table 15 Projection Retail Sales of Tissue and Hygiene by Segment : Value from 2009 to 2014
Data table 16 Projection Retail Sales of Tissue and Hygiene by Segment : % Value Growth from 2009 to 2014
Definitions
Summary 1 Research Sources
Hatmann-vitamed (pty) Ltd
Strategic Direction
Key Facts
Summary 2 Hartmann-Vitamed (Pty) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Hartmann-Vitamed (Pty) Ltd: Competitive Position 2008
Nampak Ltd
Strategic Direction
Key Facts
Summary 4 Nampak Ltd: Key Facts
Summary 5 Nampak Ltd: Operational Indicators from 2008 to 2009
Company Background
Production
Competitive Positioning
Summary 6 Nampak Ltd: Competitive Position 2008
Nativa (pty) Ltd
Strategic Direction
Key Facts
Summary 7 Nativa (Pty) Ltd: Key Facts
Summary 8 Nativa (Pty) Ltd: Operational Indicators 2008
Company Background
Production
Competitive Positioning
Summary 9 Nativa (Pty) Ltd: Competitive Position 2008
Robas Sales
Strategic Direction
Key Facts
Summary 10 Robas Sales: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Robas Sales: Competitive Position 2008
Universal Paper & Plastics
Strategic Direction
Key Facts
Summary 12 Universal Paper & Plastics: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Universal Paper & Plastics: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 17 Retail Sales of Kitchen Towels: Value from 2004 to 2009
Data table 18 Retail Sales of Kitchen Towels: % Value Growth from 2004 to 2009
Data table 19 Kitchen Towels Retail Market Shares from 2005 to 2009
Data table 20 Kitchen Towels Retail Brand Shares from 2006 to 2009
Data table 21 Projection Retail Sales of Kitchen Towels: Value from 2009 to 2014
Data table 22 Projection Retail Sales of Kitchen Towels: % Value Growth from 2009 to 2014