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Laundry Care in Japan

  • April 2016
  • -
  • Euromonitor International
  • -
  • 25 pages

Laundry care in Japan recorded 4% value growth to reach \485 billion in 2015, slower growth compared to 2014, when the category grew by an impressive 11%, partly due to the VAT increase that came into effect in April 2014. The drivers in 2015 were mainly the accelerated shift to more premium laundry detergents, namely concentrated liquid detergents and liquid tablet detergents, and liquid fabric softeners.

Euromonitor International's Laundry Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Japan
LAUNDRY CARE IN JAPAN
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Automatic Detergents by Type: % Value Analysis 2010/2015
Table 3 Sales of Laundry Care by Category: Value 2010-2015
Table 4 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 5 Sales of Laundry Aids by Category: Value 2010-2015
Table 6 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 7 Sales of Laundry Detergents by Category: Value 2010-2015
Table 8 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 9 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 10 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 11 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 12 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 13 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 15 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Kao Corp in Home Care (japan)
Strategic Direction
Key Facts
Summary 1 Kao Corp: Key Facts
Summary 2 Kao Corp: Operational Indicators
Competitive Positioning
Summary 3 Kao Corp: Competitive Position 2015
Executive Summary
Premium Products Underpin Strong Value Growth in Home Care
Healthy Value Growth in Laundry Care, Due To New Scents and New Category
Procter and Gamble Poses Challenge To Leader Kao
Health and Beauty Specialist Retailers Remains Most Popular Distribution Channel
Slow Growth Ahead for Mature Home Care Market
Key Trends and Developments
Detergent Tablets' Re-entry Boosts Laundry Care in Japan
Increasing Female Employment Opens Up New Opportunities for Manufacturers
Home Cleaning Services Gradually Increase Awareness Among Consumers
Market Indicators
Table 17 Households 2010-2015
Market Data
Table 18 Sales of Home Care by Category: Value 2010-2015
Table 19 Sales of Home Care by Category: % Value Growth 2010-2015
Table 20 NBO Company Shares of Home Care: % Value 2011-2015
Table 21 LBN Brand Shares of Home Care: % Value 2012-2015
Table 22 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 23 Distribution of Home Care by Format: % Value 2010-2015
Table 24 Distribution of Home Care by Format and Category: % Value 2015
Table 25 Forecast Sales of Home Care by Category: Value 2015-2020
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 4 Research Sources












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