Laundry Care Market Analysis in Romania

• Publication date: January 2013
• Report size: 31 pages

The efforts made by manufacturers in terms of promotions, new launches, advertising and distribution contributed to the limitation of the decline in the conditions of the severe crisis. Additionally, the improvement of... Euromonitor International's industry report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data (historic date range), allowing you to identify...

The efforts made by manufacturers in terms of promotions, new launches, advertising and distribution contributed to the limitation of the decline in the conditions of the severe crisis. Additionally, the improvement of...

Euromonitor International's industry report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Projections to 2015 illustrate how the industry is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Laundry Care industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .

Laundry Services Industry in Romania

Laundry Care in Romania

June 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Data table 1 Household Penetration of Washing Machines from 2005 to 2010
Category Data
Data table 2 Automatic detergents by type: % value analysis 2005/2010
Data table 3 Sales of Laundry Care by Segment : Value from 2005 to 2010
Data table 4 Sales of Laundry Care by Segment : % Value Growth from 2005 to 2010
Data table 5 Sales of Laundry Aids by Segment : Value from 2005 to 2010
Data table 6 Sales of Laundry Aids by Segment : % Value Growth from 2005 to 2010
Data table 7 Sales of Laundry Detergents by Segment : Value from 2005 to 2010
Data table 8 Sales of Laundry Detergents by Segment : % Value Growth from 2005 to 2010
Data table 9 Sales of Standard versus Concentrated Fabric Softeners: % Analysis from 2005 to 2010
Data table 10 Laundry Care Market Shares from 2006 to 2010
Data table 11 Laundry Care Brand Shares from 2007 to 2010
Data table 12 Laundry Aids Market Shares from 2006 to 2010
Data table 13 Laundry Aids Brand Shares from 2007 to 2010
Data table 14 Laundry Detergents Market Shares from 2006 to 2010
Data table 15 Laundry Detergents Brand Shares from 2007 to 2010
Data table 16 Projection Sales of Laundry Care by Segment : Value from 2010 to 2015
Data table 17 Projection Sales of Laundry Care by Segment : % Value Growth from 2010 to 2015
Farmec SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 1 Farmec SA: Key Facts
Summary 2 Farmec SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Farmec SA: Competitive Position 2010
Interstar Chim SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 4 Interstar Chim SA: Key Facts
Summary 5 Interstar Chim SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Interstar Chim SA: Competitive Position 2010
Executive Summary
the Good Overall Performance Is Affected by Sales Decline in 2010
the Economic Crisis Is Responsible for the Poor Performance in 2010
Multinationals the Undisputed Leaders in 2010
Large Retail Chains Control Distribution in 2010
Forecast Performance Remains Affected by the Low Incomes
Key Trends and Developments
the Economic Crisis Sees A Significant Loss of Purchasing Power
Modern Retailers Gain Significant Share
Multinationals Control Home Care Products
Rural Areas Offer Promising Growth Potential
Rapid Penetration of Automatic Washing Machines
Market Indicators
Data table 18 Households from 2005 to 2010
Market Data
Data table 19 Sales of Home Care by Segment : Value from 2005 to 2010
Data table 20 Sales of Home Care by Segment : % Value Growth from 2005 to 2010
Data table 21 Home Care Market Shares from 2006 to 2010
Data table 22 Home Care Brand Shares from 2007 to 2010
Data table 23 Sales of Home Care by Distribution Format: % Analysis from 2005 to 2010
Data table 24 Sales of Home Care by Segment and Distribution Format: % Analysis 2010
Data table 25 Projection Sales of Home Care by Segment : Value from 2010 to 2015
Data table 26 Projection Sales of Home Care by Segment : % Value Growth from 2010 to 2015
Definitions
Summary 7 Research Sources