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Laundry Care in the Czech Republic

  • January 2017
  • -
  • Euromonitor International
  • -
  • 34 pages

According to statistical evidence, laundry care was the most often promoted category within not only home care, but among all retail categories in terms of price promotions and discounts in 2016. Intensive price competition led to price wars which took place throughout 2016. Czech consumers sought out discounted products, preferring brands with added value, such as washing at lower temperatures or products for sensitive skin, in 2016.

Euromonitor International’s Laundry Care in Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in the Czech Republic
LAUNDRY CARE IN THE CZECH REPUBLIC
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Dm-drogerie Markt Sro in Home Care (czech Republic)
Strategic Direction
Key Facts
Summary 1 Dm-Drogerie Markt sro: Key Facts
Summary 2 Dm-Drogerie Markt sro: Operational Indicators
Private Label
Summary 3 Dm-Drogerie Markt sro: Private Label Portfolio
Henkel Cr Spol Sro in Home Care (czech Republic)
Strategic Direction
Key Facts
Summary 4 Henkel CR spol sro: Key Facts
Summary 5 Henkel CR spol sro: Operational Indicators
Competitive Positioning
Summary 6 Henkel CR spol sro: Competitive Position 2016
Procter and Gamble Czech Republic Sro in Home Care (czech Republic)
Strategic Direction
Key Facts
Summary 7 Procter and Gamble Czech Republic sro: Key Facts
Summary 8 Procter and Gamble Czech Republic sro: Operational Indicators
Competitive Positioning
Summary 9 Procter and Gamble Czech Republic sro: Competitive Position 2016
Styl, Druzstvo Pro Chemickou Vyrobu in Home Care (czech Republic)
Strategic Direction
Key Facts
Summary 10 Styl, druzstvo pro chemickou vyrobu: Key Facts
Summary 11 Styl, druzstvo pro chemickou vyrobu: Operational Indicators
Competitive Positioning
Summary 12 Styl, druzstvo pro chemickou vyrobu: Competitive Position 2016
Tomil Sro in Home Care (czech Republic)
Strategic Direction
Key Facts
Summary 13 Tomil sro: Key Facts
Summary 14 Tomil sro: Operational Indicators
Competitive Positioning
Summary 15 Tomil sro: Competitive Position 2016
Executive Summary
Home Care Value Sales Record Slight Growth in 2016
Environment-friendly Products Increasingly Generate Consumer Interest During 2016
Henkel Cr Leads Home Care in the Czech Republic in 2016
Internet Retailing Records the Most Significant Growth in Terms of Distribution Channels in 2016
Value Sales of Home Care Are Expected To Remain in Positive Growth Territory Over the Forecast Period
Key Trends and Developments
the Improving Economic Situation and A Developing Housing Market Positively Impact Home Care Sales in 2016
Czech Consumers' Growing Notion Regarding the Inferior Quality of Home Care Products Compared To Western European Countries Builds Up Pressure
Rising Health and Environmental Consciousness Gains in Importance in the Czech Republic in 2016
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 22 Distribution of Home Care by Format: % Value 2011-2016
Table 23 Distribution of Home Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 16 Research Sources

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