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Laundry Care in Vietnam

  • February 2017
  • -
  • Euromonitor International
  • -
  • 30 pages

Despite powder detergents remaining the key laundry care category in Vietnam in 2016, liquid detergents continued to gain value share in laundry care over the course of 2016. In fact, liquid detergents are perceived to offer benefits due to their superior solubility in water, including hard water, which makes it easier for the detergent to penetrate fibres and clean fabrics. Moreover, the effectiveness of liquid detergents is also believed to be higher than the effectiveness of powder detergents...

Euromonitor International’s Laundry Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Vietnam
LAUNDRY CARE IN VIETNAM
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Laundry Care by Category: Value 2011-2016
Table 2 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 3 Sales of Laundry Aids by Category: Value 2011-2016
Table 4 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 5 Sales of Laundry Detergents by Category: Value 2011-2016
Table 6 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 7 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 8 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 9 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 10 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 11 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 12 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 13 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 14 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Procter and Gamble Vietnam Ltd in Home Care (vietnam)
Strategic Direction
Key Facts
Summary 1 Procter and Gamble Vietnam Ltd: Key Facts
Competitive Positioning
Summary 2 Procter and Gamble Vietnam Ltd: Competitive Position 2016
Unilever Vietnam International Co Ltd in Home Care (vietnam)
Strategic Direction
Key Facts
Summary 3 Unilever Vietnam International Co Ltd: Key Facts
Competitive Positioning
Summary 4 Unilever Vietnam International Co Ltd: Competitive Position 2016
Vico Ltd Co in Home Care (vietnam)
Strategic Direction
Key Facts
Summary 5 Vico Ltd Co: Key Facts
Competitive Positioning
Summary 6 Vico Ltd Co: Competitive Position 2016
Executive Summary
A Good Year for Home Care
Dynamic Activities From Key Players Boost Consumer Demand
International Players Maintain Their Dominant Positions in Home Care
Grocery Retailers Remains the Main Distribution Channel for Home Care
Home Care Is Set To See A Slowdown in Its Development Over the Forecast Period
Key Trends and Developments
Home Care Continues To Generate Strong Growth
the Dynamic Development of Retailing Is Playing A Key Role in Supporting Growth
Constant Marketing and Advertising Stimulates Consumer Demand
Market Indicators
Table 15 Households 2011-2016
Market Data
Table 16 Sales of Home Care by Category: Value 2011-2016
Table 17 Sales of Home Care by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Home Care: % Value 2012-2016
Table 19 LBN Brand Shares of Home Care: % Value 2013-2016
Table 20 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 21 Distribution of Home Care by Format: % Value 2011-2016
Table 22 Distribution of Home Care by Format and Category: % Value 2016
Table 23 Forecast Sales of Home Care by Category: Value 2016-2021
Table 24 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources

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