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Laundry Care in Vietnam

  • February 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

Standard powder detergents remained the key category contributing to laundry care’s positive growth in 2015. With sales of nearly VND15 trillion, standard powder detergents occupied over 70% of laundry care’s retail value in 2015. Despite liquid detergents’ increasing popularity, a large proportion of around 75% of Vietnamese population still washed clothes by hand by the end of 2015, making powder detergents the superior choice mainly thanks to its cheaper unit price against liquid detergents.

Euromonitor International's Laundry Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Vietnam
LAUNDRY CARE IN VIETNAM
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Procter and Gamble Vietnam Ltd in Home Care (vietnam)
Strategic Direction
Key Facts
Summary 1 Procter and Gamble Vietnam Ltd: Key Facts
Competitive Positioning
Summary 2 Procter and Gamble Vietnam Ltd: Competitive Position 2015
Unilever Vietnam International Co Ltd in Home Care (vietnam)
Strategic Direction
Key Facts
Summary 3 Unilever Vietnam International Co Ltd: Key Facts
Competitive Positioning
Summary 4 Unilever Vietnam International Co Ltd: Competitive Position 2015
Vico Ltd Co in Home Care (vietnam)
Strategic Direction
Key Facts
Summary 5 Vico Ltd Co: Key Facts
Summary 6 Vico Ltd Co: Operational Indicators
Competitive Positioning
Summary 7 Vico Ltd Co: Competitive Position 2015
Executive Summary
Rising Value Growth Thanks To Powder Detergents'Positive Performance
Unit Price Restrained in Stable Range As A Result of Low Inflation Rate
International Corporations Preserve Prevalent Presence on the Market
Independent Small Grocers Remains the Most Popular Distribution Channel
Optimistic Prospective Economic Climate Supports Forecast Growth
Key Trends and Developments
Low Inflation Rate Keeps Unit Price in Stable Range
Increasing Health Awareness Fosters Green Products'Performance.
Creative Packaging Designs Stimulate Demand
Market Indicators
Table 16 Households 2010-2015
Market Data
Table 17 Sales of Home Care by Category: Value 2010-2015
Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Home Care: % Value 2011-2015
Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 22 Distribution of Home Care by Format: % Value 2010-2015
Table 23 Distribution of Home Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 8 Research Sources












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