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Nappies/Diapers/Pants in New Zealand

  • September 2015
  • -
  • Euromonitor International
  • -
  • 22 pages

2014 showed strong signs of competition to gain a slice of the “shrinking pie” as the birth rate continued to slow. The main brands, Huggies and Treasures, were constantly advertised on television as a reminder of brand loyalty to the parents of babies. In addition, it was noted that disposable pants were marketed more, as the babies from the period of strong birth rate were getting older, and now moving into toilet training. Emphasis on nappies/pants for older children was also noted, such as...

Euromonitor International's Nappies/Diapers/Pants in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Nappies/Diapers/Pants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Nappies/Diapers/Pants in New Zealand
NAPPIES/DIAPERS/PANTS IN NEW ZEALAND
Euromonitor International
September 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2009-2014
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2010-2014
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2011-2014
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Foodstuffs (nz) Ltd in Tissue and Hygiene (new Zealand)
Strategic Direction
Key Facts
Summary 1 Foodstuffs (NZ) Ltd: Key Facts
Company Background
Production
Private Label
Summary 2 Foodstuffs (NZ) Ltd: Private Label Portfolio
Executive Summary
Retail Tissue Outperforms Retail Hygiene
Luxury and Value-added Products Prove Popular
Trading Name Change for the Leading Company
Store-based Retailing Continues To Dominate
Incontinence Is Forecast To See the Best Performance
Key Trends and Developments
Product Improvements Based on Better Performance and Functionality
Sustainable Manufacturing and Products Become Important
Distribution Choices Other Than Supermarkets Are Emerging
Market Indicators
Table 7 Birth Rates 2009-2014
Table 8 Infant Population 2009-2014
Table 9 Female Population by Age 2009-2014
Table 10 Total Population by Age 2009-2014
Table 11 Households 2009-2014
Table 12 Forecast Infant Population 2014-2019
Table 13 Forecast Female Population by Age 2014-2019
Table 14 Forecast Total Population by Age 2014-2019
Table 15 Forecast Households 2014-2019
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Sources
Summary 3 Research Sources












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