Nappies/diapers/pants Market Overview in New Zealand

  • August 2014
  • -
  • Euromonitor International
  • -
  • 22 pages

Sales of disposable nappies/diapers/pants had a sound performance in 2009 despite the fact that parents felt financial pressure due to the economic downturn and increasing awareness of the environmental impact from disposable nappies/diapers/pants. However, parent’s preferences for high performance, premium offers remained strong with purchasing selections often made on recommendation by their peers, elders and friends.

Euromonitor International's Nappies/Diapers/Pants in New Zealand report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2005 to 2009 , allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry – be they new product developments, distribution or pricing issues. Projections to 2014 illustrate how the industry is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Nappies/Diapers/Pants industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .


Table Of Contents

Nappies/diapers/pants in New Zealand

September 2010
List of Contents and Tables
Executive Summary
Slower Growth Continues in 2009
Innovation Shapes Demand
Leading Players Feel Pressure From Private Label
Continued Dominance of Supermarkets/hypermarkets in Retail Distribution
Moderate Growth Prospects Over the Projection Period
Key Trends and Developments
Depressed Economy Leads To More Budget-conscious Consumers
Competitive Environment Unlikely To Change
Private Label Continues To Show Strength
Slower Birth Rate and Rising Ageing Population
Retail Distribution Shaped by the Grocery Channel
Market Indicators
Data table 1 Birth Rates from 2004 to 2009
Data table 2 Infant Population from 2004 to 2009
Data table 3 Female Population by Age from 2004 to 2009
Data table 4 Total Population by Age from 2004 to 2009
Data table 5 Households from 2004 to 2009
Data table 6 Projection Infant Population from 2009 to 2014
Data table 7 Projection Female Population by Age from 2009 to 2014
Data table 8 Projection Total Population by Age from 2009 to 2014
Data table 9 Projection Households from 2009 to 2014
Market Data
Data table 10 Retail Sales of Tissue and Hygiene by Segment : Value from 2004 to 2009
Data table 11 Retail Sales of Tissue and Hygiene by Segment : % Value Growth from 2004 to 2009
Data table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis from 2004 to 2009
Data table 13 Retail Sales of Tissue and Hygiene by Segment and Distribution Format: % Analysis 2009
Data table 14 Penetration of Private Label by Segment from 2004 to 2009
Data table 15 Projection Retail Sales of Tissue and Hygiene by Segment : Value from 2009 to 2014
Data table 16 Projection Retail Sales of Tissue and Hygiene by Segment : % Value Growth from 2009 to 2014
Definitions
Summary 1 Research Sources
Abc Tissue Products New Zealand Ltd
Strategic Direction
Key Facts
Summary 2 ABC Tissue Products New Zealand Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 ABC Tissue Products New Zealand Ltd: Competitive Position 2009
Cottonsoft Ltd
Strategic Direction
Key Facts
Summary 4 Cottonsoft Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Cottonsoft Ltd: Competitive Position 2009
Nature Baby Ltd
Strategic Direction
Key Facts
Summary 6 Nature Baby Ltd: Key Facts
Company Background
Production
Competitive Positioning
Orica New Zealand Ltd
Strategic Direction
Key Facts
Summary 7 Orica New Zealand: Key Facts
Company Background
Production
Competitive Positioning
Sulco Ltd
Strategic Direction
Key Facts
Summary 8 Sulco Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Sulco Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 17 Retail Sales of Nappies/Diapers/Pants by Subsector: Value from 2004 to 2009
Data table 18 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth from 2004 to 2009
Data table 19 Nappies/Diapers/Pants Retail Market Shares from 2005 to 2009
Data table 20 Nappies/Diapers/Pants Retail Brand Shares from 2006 to 2009
Data table 21 Projection Retail Sales of Nappies/Diapers/Pants by Subsector: Value from 2009 to 2014
Data table 22 Projection Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth from 2009 to 2014

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