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Packaged Food in Kenya

  • January 2017
  • 178 pages
  • Euromonitor International
Report ID: 173592

Summary

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Kenya’s economy grew at a healthy pace in 2016, supported by increases in public spending, robust private consumption and a looser monetary policy. However, security issues and uncertainty surrounding elections in 2017 are continuing to be causes of concern, while an exceptionally high unemployment rate of around 34% is affecting disposable income and consumer confidence. However, as the negative impacts of the ethnic clashes after the 2007 presidential elections fade, coupled with the new...

Euromonitor International’s Packaged Food in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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