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Ready Meals in Greece

  • October 2016
  • -
  • Euromonitor International
  • -
  • 43 pages

The 2015 imposition of capital controls in Greece was further interruption on the road to stability and growth in the Greek economy. On top of that, there was also a general VAT increase on food that was implemented in late 2015 and this placed additional burdens on Greek households. Within this adverse economic climate, Greek consumers remained frugal in all spending during 2016 for fear of any new turbulence emerging. This led many to look for meal solutions that can help them to save money.

Euromonitor International’s Ready Meals in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Ready Meals in Greece
READY MEALS IN GREECE
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2011-2016
Table 2 Sales of Ready Meals by Category: Value 2011-2016
Table 3 Sales of Ready Meals by Category: % Volume Growth 2011-2016
Table 4 Sales of Ready Meals by Category: % Value Growth 2011-2016
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2011-2016
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2011-2016
Table 7 NBO Company Shares of Ready Meals: % Value 2012-2016
Table 8 LBN Brand Shares of Ready Meals: % Value 2013-2016
Table 9 Distribution of Ready Meals by Format: % Value 2011-2016
Table 10 Forecast Sales of Ready Meals by Category: Volume 2016-2021
Table 11 Forecast Sales of Ready Meals by Category: Value 2016-2021
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2016-2021
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2016-2021
Alfa-beta Vassilopoulos SA in Packaged Food (greece)
Strategic Direction
Internet Strategy
Summary 1 Alfa-Beta Vassilopoulos SA: Share of Sales Generated by Internet Retailing 2013-2015
Chart 1 Alfa-Beta Vassilopoulos: ?? Vassilopoulos, interior view, supermarkets in Thessaloniki
Private Label
Summary 2 Alfa-Beta Vassilopoulos SA: Private Label Portfolio
Competitive Positioning
Summary 3 Alfa-Beta Vassilopoulos SA: Competitive Position 2015
Atlanta SA in Packaged Food (greece)
Strategic Direction
Key Facts
Summary 4 Atlanta SA: Key Facts
Summary 5 Atlanta SA: Operational Indicators
Competitive Positioning
Barba Stathis SA in Packaged Food (greece)
Strategic Direction
Key Facts
Summary 6 Barba Stathis SA: Key Facts
Summary 7 Barba Stathis SA: Operational Indicators
Competitive Positioning
Summary 8 Barba Stathis SA: Competitive Position 2016
Elais Unilever Hellas SA in Packaged Food (greece)
Strategic Direction
Key Facts
Summary 9 Elais Unilever Hellas SA: Key Facts
Summary 10 Elais Unilever Hellas SA: Operational Indicators
Competitive Positioning
Summary 11 Elais Unilever Hellas SA: Competitive Position 2016
Ev Ge Pistiolas SA in Packaged Food (greece)
Strategic Direction
Key Facts
Summary 12 Ev Ge Pistiolas SA: Key Facts
Summary 13 Ev Ge Pistiolas SA: Operational Indicators
Competitive Positioning
Summary 14 Ev Ge Pistiolas SA: Competitive Position 2016
Executive Summary
Value Sales Continue To Post A Decline
Balance Is Gradually Restored After Turbulence in 2015
Delta Foods SA Leads Sales
Supermarkets Leads Sales
Forecast Remains Rather Gloomy Amidst the Ongoing Recession
Key Trends and Developments
Shift Away From Consumer Foodservice Benefits Packaged Food
Political and Economic Turbulence Influences Consumption Patterns
Demographic Trends Further Hinder Growth
Prices Increase Amidst Vat Hike and A Slowdown in Promotional Activities
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 18 Sales of Packaged Food by Category: Volume 2011-2016
Table 19 Sales of Packaged Food by Category: Value 2011-2016
Table 20 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 21 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 22 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 23 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 24 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 25 Penetration of Private Label by Category: % Value 2011-2016
Table 26 Distribution of Packaged Food by Format: % Value 2011-2016
Table 27 Distribution of Packaged Food by Format and Category: % Value 2016
Table 28 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 15 Research Sources












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