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Ready Meals in Kenya

  • April 2013
  • -
  • Euromonitor International
  • -
  • 40 pages

The increased production costs, combined with the rate of inflation, led to high retail prices of ready meals. Consumers therefore purchased fresh food instead, which was affordable and which they could prepare themselves. This dampened the sales of ready meals manufacturers.

Euromonitor International's Ready Meals in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Ready Meals in Kenya
READY MEALS IN KENYA
Euromonitor International
April 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2007-2012
Table 2 Sales of Ready Meals by Category: Value 2007-2012
Table 3 Sales of Ready Meals by Category: % Volume Growth 2007-2012
Table 4 Sales of Ready Meals by Category: % Value Growth 2007-2012
Table 5 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type 2012
Table 6 Ready Meals Company Shares 2008-2012
Table 7 Ready Meals Brand Shares 2009-2012
Table 8 Sales of Ready Meals by Distribution Format: % Analysis 2007-2012
Table 9 Forecast Sales of Ready Meals by Category: Volume 2012-2017
Table 10 Forecast Sales of Ready Meals by Category: Value 2012-2017
Table 11 Forecast Sales of Ready Meals by Category: % Volume Growth 2012-2017
Table 12 Forecast Sales of Ready Meals by Category: % Value Growth 2012-2017
Executive Summary
the Kenyan Economy Bounces Back
the Middle Class Now Encompasses A Significant Proportion of the Population
Bidco Continues To Lead From the Front
Retail Is Now Expected To Join the East African Integration Bandwagon
Forecast Sales Picture Is Uncertain
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 18 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 21 Company Shares of Impulse and Indulgence Products 2008-2012
Table 22 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 27 Sales of Meal Solutions by Category: Volume 2007-2012
Table 28 Sales of Meal Solutions by Category: Value 2007-2012
Table 29 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
Table 30 Sales of Meal Solutions by Category: % Value Growth 2007-2012
Table 31 Company Shares of Meal Solutions 2008-2012
Table 32 Brand Shares of Meal Solutions 2009-2012
Table 33 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
Table 34 Forecast Sales of Meal Solutions by Category: Value 2012-2017
Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 37 Sales of Nutrition/Staples by Category: Volume 2007-2012
Table 38 Sales of Nutrition/Staples by Category: Value 2007-2012
Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
Table 41 Company Shares of Nutrition/Staples 2008-2012
Table 42 Brand Shares of Nutrition/Staples 2009-2012
Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
Market Data
Table 47 Sales of Packaged Food by Category: Volume 2007-2012
Table 48 Sales of Packaged Food by Category: Value 2007-2012
Table 49 Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 50 Sales of Packaged Food by Category: % Value Growth 2007-2012
Table 51 GBO Shares of Packaged Food 2008-2012
Table 52 NBO Shares of Packaged Food 2008-2012
Table 53 NBO Brand Shares of Packaged Food 2009-2012
Table 54 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
Table 55 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
Table 56 Forecast Sales of Packaged Food by Category: Volume 2012-2017
Table 57 Forecast Sales of Packaged Food by Category: Value 2012-2017
Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources












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