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Snack Bars in Greece

  • November 2014
  • -
  • Euromonitor International
  • -
  • 55 pages

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Snack bars registered positive growth in volume terms with sales increasing by 2% in 2014. Convenience was a key reason behind its good performance as more Greeks regarded bars as a healthy snack that could be consumed on the go. Whereas initially cereal bars was positioned as an alternative to breakfast cereals, snack bars was increasingly consumed throughout the day. Investment from manufacturers remained high with new products constantly entering the category, although not that many major...

Euromonitor International's Snack Bars in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Breakfast Bars, Energy and Nutrition Bars, Fruit Bars, Granola/Muesli Bars, Other Snack Bars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Snack Bars market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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