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Spreads in Greece

  • October 2016
  • -
  • Euromonitor International
  • -
  • 37 pages

The ongoing economic recession has pushed many Greek consumers away from purchasing snacks in consumer foodservice outlets. In addition, awareness of the importance of having breakfast is rising in Greece, which represents a change from the previous situation, under which many people did not consider breakfast to be an essential meal, instead paying more attention to having a good lunch or dinner instead. Each of these trends has supported sales of spreads in recent years. Spreads remain a...

Euromonitor International’s Spreads in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads, Yeast-based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Spreads in Greece
SPREADS IN GREECE
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Spreads by Category: Volume 2011-2016
Table 2 Sales of Spreads by Category: Value 2011-2016
Table 3 Sales of Spreads by Category: % Volume Growth 2011-2016
Table 4 Sales of Spreads by Category: % Value Growth 2011-2016
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2011-2016
Table 6 NBO Company Shares of Spreads: % Value 2012-2016
Table 7 LBN Brand Shares of Spreads: % Value 2013-2016
Table 8 Distribution of Spreads by Format: % Value 2011-2016
Table 9 Forecast Sales of Spreads by Category: Volume 2016-2021
Table 10 Forecast Sales of Spreads by Category: Value 2016-2021
Table 11 Forecast Sales of Spreads by Category: % Volume Growth 2016-2021
Table 12 Forecast Sales of Spreads by Category: % Value Growth 2016-2021
Alfa-beta Vassilopoulos SA in Packaged Food (greece)
Strategic Direction
Internet Strategy
Summary 1 Alfa-Beta Vassilopoulos SA: Share of Sales Generated by Internet Retailing 2013-2015
Chart 1 Alfa-Beta Vassilopoulos: ?? Vassilopoulos, interior view, supermarkets in Thessaloniki
Private Label
Summary 2 Alfa-Beta Vassilopoulos SA: Private Label Portfolio
Competitive Positioning
Summary 3 Alfa-Beta Vassilopoulos SA: Competitive Position 2015
Elais Unilever Hellas SA in Packaged Food (greece)
Strategic Direction
Key Facts
Summary 4 Elais Unilever Hellas SA: Key Facts
Summary 5 Elais Unilever Hellas SA: Operational Indicators
Competitive Positioning
Summary 6 Elais Unilever Hellas SA: Competitive Position 2016
Ion Cocoa and Chocolate Manufacturers SA in Packaged Food (greece)
Strategic Direction
Key Facts
Summary 7 Ion Cocoa and Chocolate Manufacturers SA: Key Facts
Summary 8 Ion Cocoa and Chocolate Manufacturers SA: Operational Indicators
Competitive Positioning
Summary 9 Ion Cocoa and Chocolate Manufacturers SA: Competitive Position 2016
Executive Summary
Value Sales Continue To Post A Decline
Balance Is Gradually Restored After Turbulence in 2015
Delta Foods SA Leads Sales
Supermarkets Leads Sales
Forecast Remains Rather Gloomy Amidst the Ongoing Recession
Key Trends and Developments
Shift Away From Consumer Foodservice Benefits Packaged Food
Political and Economic Turbulence Influences Consumption Patterns
Demographic Trends Further Hinder Growth
Prices Increase Amidst Vat Hike and A Slowdown in Promotional Activities
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 17 Sales of Packaged Food by Category: Volume 2011-2016
Table 18 Sales of Packaged Food by Category: Value 2011-2016
Table 19 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 20 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 21 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 23 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 24 Penetration of Private Label by Category: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format: % Value 2011-2016
Table 26 Distribution of Packaged Food by Format and Category: % Value 2016
Table 27 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 10 Research Sources












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