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Surface Care in Romania

  • January 2016
  • -
  • Euromonitor International
  • -
  • 26 pages

Surface care products are generally considered as must-haves in most Romanian households. However, preferences are rather diverse, with some products being considered as indispensable while others are rarely bought (eg home care wipes and floor cleaning systems, oven cleaners). Romanians generally go for strong brands with a good image and which are perceived as trustworthy and highly effective.

Euromonitor International’s Surface Care in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Romania
SURFACE CARE IN ROMANIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Henkel Romania SRL in Home Care (romania)
Strategic Direction
Key Facts
Summary 1 Henkel Romania SRL: Key Facts
Summary 2 Henkel Romania SRL: Operational Indicators
Competitive Positioning
Summary 3 Henkel Romania SRL: Competitive Position 2015
Interstar Chim SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 4 Interstar Chim SA: Key Facts
Summary 5 Interstar Chim SA: Operational Indicators
Competitive Positioning
Summary 6 Interstar Chim SA: Competitive Position 2015
Procter and Gamble Distribution SRL in Home Care (romania)
Strategic Direction
Key Facts
Summary 7 Procter and Gamble Distribution SRL: Key Facts
Summary 8 Procter and Gamble Distribution SRL: Operational Indicators
Competitive Positioning
Summary 9 Procter and Gamble Distribution SRL: Competitive Position 2015
SC Johnson Wax SRL in Home Care (romania)
Strategic Direction
Key Facts
Summary 10 SC Johnson Wax SRL: Key Facts
Summary 11 SC Johnson Wax SRL: Operational Indicators
Competitive Positioning
Summary 12 SC Johnson Wax SRL: Competitive Position 2015
Unilever South Central Europe SRL in Home Care (romania)
Strategic Direction
Key Facts
Summary 13 Unilever South Central Europe SRL: Key Facts
Summary 14 Unilever South Central Europe SRL: Operational Indicators
Competitive Positioning
Summary 15 Unilever South Central Europe SRL: Competitive Position 2015
Executive Summary
Home Care Continues To Grow
Demand for Specialised Products Is Intensifying
Multinationals Reign Supreme
Modern Retail Dominates Home Care Distribution
Optimistic Prospects for Romanian Home Care
Key Trends and Developments
Product Variety Is on An Upward Slope
Consumer Lifestyles Shape Home Care
Modern Retail Attracts the Population
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 16 Research Sources












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