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Surface Care in the Czech Republic

  • January 2016
  • -
  • Euromonitor International
  • -
  • 33 pages

Surface care continued to be impacted by strong price competition at the end of the review period. Most product areas saw unit price growth below the level of inflation as retailers competed heavily via price promotions or everyday low prices. Dm-Drogerie Markt notably focused on the latter area at the end of the review period and reduced the price of many products. With strong ongoing price-sensitivity, private label is also continuing to gain share.

Euromonitor International’s Surface Care in Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in the Czech Republic
SURFACE CARE IN THE CZECH REPUBLIC
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Dm-drogerie Markt Sro in Home Care (czech Republic)
Strategic Direction
Key Facts
Summary 1 dm-Drogerie Markt sro: Key Facts
Summary 2 dm-Drogerie Markt sro: Operational Indicators
Internet Strategy
Summary 3 dm-Drogerie Markt sro: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 dm-Drogerie Markt sro: Private Label Portfolio
Competitive Positioning
Summary 5 dm-Drogerie Markt sro: Competitive Position 2015
Henkel Cr Spol Sro in Home Care (czech Republic)
Strategic Direction
Key Facts
Summary 6 Henkel CR spol sro: Key Facts
Competitive Positioning
Summary 7 Henkel CR spol sro: Competitive Position 2015
Procter and Gamble Czech Republic Sro in Home Care (czech Republic)
Strategic Direction
Key Facts
Summary 8 Procter and Gamble Czech Republic sro: Key Facts
Competitive Positioning
Summary 9 Procter and Gamble Czech Republic sro: Competitive Position 2015
Styl, Druzstvo Pro Chemickou Vyrobu in Home Care (czech Republic)
Strategic Direction
Key Facts
Summary 10 Styl, druzstvo pro chemickou vyrobu: Key Facts
Production
Private Label
Summary 11 Styl, druzstvo pro chemickou vyrobu: Private Label Portfolio
Tomil Sro in Home Care (czech Republic)
Strategic Direction
Key Facts
Summary 12 Tomil sro: Key Facts
Competitive Positioning
Summary 13 Tomil sro: Competitive Position 2015
Executive Summary
Sales Bolstered by Rising Economic Confidence in 2015
Consumers Seek Environmentally-friendly Products
Strong Multinationals Dominate But Private Label Poses Growing Competition
Modern Grocery Retailers Dominate While Internet Retailing Grows From Low Base
Partial Recovery in Value Sales for Forecast Period
Key Trends and Developments
Economy Picks Up But Strong Price-sensitivity Continues
Ageing Population Interested in Easy-use and Compact Products
Environment and Health Concerns Increasingly in Focus
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 14 Research Sources












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