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Surface Care in Vietnam

  • February 2017
  • -
  • Euromonitor International
  • -
  • 23 pages

Thanks to the stronger financial capacity of the leading players in the category as well as longstanding brand equity, most of the major players in surface care are not only focusing on maintaining their dominance in the category, but they were also taking value share from smaller local competitors in 2016. The acceleration seen in value growth for these players in 2016 was mainly due to their use of active marketing campaigns incorporating television commercials and numerous other media channel...

Euromonitor International’s Surface Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Vietnam
SURFACE CARE IN VIETNAM
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Surface Care: % Value 2012-2016
Table 4 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 5 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Amg Vietnam Co Ltd in Home Care (vietnam)
Strategic Direction
Key Facts
Summary 1 AMG Vietnam Co Ltd: Key Facts
Competitive Positioning
Summary 2 AMG Vietnam Co Ltd: Competitive Position 2016
Unilever Vietnam International Co Ltd in Home Care (vietnam)
Strategic Direction
Key Facts
Summary 3 Unilever Vietnam International Co Ltd: Key Facts
Competitive Positioning
Summary 4 Unilever Vietnam International Co Ltd: Competitive Position 2016
Executive Summary
A Good Year for Home Care
Dynamic Activities From Key Players Boost Consumer Demand
International Players Maintain Their Dominant Positions in Home Care
Grocery Retailers Remains the Main Distribution Channel for Home Care
Home Care Is Set To See A Slowdown in Its Development Over the Forecast Period
Key Trends and Developments
Home Care Continues To Generate Strong Growth
the Dynamic Development of Retailing Is Playing A Key Role in Supporting Growth
Constant Marketing and Advertising Stimulates Consumer Demand
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home Care: % Value 2012-2016
Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 5 Research Sources

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