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Surface Care in Vietnam

  • February 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

Rampant growth from giant players, namely Unilever Vietnam, SC Johnson & Son Vietnam Co Ltd and AMG Vietnam Co Ltd, imposed negative effects on smaller companies’ performance. Whilst these three major players kept launching active marketing campaigns, many products from smaller names such as Rang Dong Spca Co Ltd, PVB Co and International Chemical Co Ltd are dying out on the market with imperceptible shares.

Euromonitor International's Surface Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Vietnam
SURFACE CARE IN VIETNAM
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Surface Care: % Value 2011-2015
Table 4 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 5 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Amg Vietnam Co Ltd in Home Care (vietnam)
Strategic Direction
Key Facts
Summary 1 AMG Vietnam Co Ltd: Key Facts
Competitive Positioning
Summary 2 AMG Vietnam Co Ltd: Competitive Position 2015
Unilever Vietnam International Co Ltd in Home Care (vietnam)
Strategic Direction
Key Facts
Summary 3 Unilever Vietnam International Co Ltd: Key Facts
Competitive Positioning
Summary 4 Unilever Vietnam International Co Ltd: Competitive Position 2015
Executive Summary
Rising Value Growth Thanks To Powder Detergents'Positive Performance
Unit Price Restrained in Stable Range As A Result of Low Inflation Rate
International Corporations Preserve Prevalent Presence on the Market
Independent Small Grocers Remains the Most Popular Distribution Channel
Optimistic Prospective Economic Climate Supports Forecast Growth
Key Trends and Developments
Low Inflation Rate Keeps Unit Price in Stable Range
Increasing Health Awareness Fosters Green Products'Performance.
Creative Packaging Designs Stimulate Demand
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 5 Research Sources












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