Table of Contents
The Serbian government took a number of austerity measures, including lowering the salaries of all public employees, almost 50% of the entire country’s workforce, by 10% in December 2014. This had an immediate negative effect on the travel market as many consumers faced significant household budget cutbacks. Only an increase in the inflow of foreign tourists prevented an overall negative performance.
Euromonitor International’s Travel in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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