Travel and Tourism Market Analysis in Kenya

  • November 2013
  • -
  • Euromonitor International
  • -
  • 67 pages

Kenya’s tourism is on a steep rise from the ashes of the 2008 post-election violence and the 2009 global recession. This upward trend was evident from the close of the 2009 tourism season when coastal hotels recorded huge gains with the influx of domestic tourists flocking the facilities in that year. In 2010, the same trend was evident; hotels on the coast were packed, with no bed space to spare during all the peak seasons with both local and foreign travellers recording nearly equal numbers...

Euromonitor International's Travel And Tourism in Kenya report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest industry size data from 2006 to 2010 , allowing you to identify the segments driving growth. It identifies the leading industry players and offers strategic analysis of key factors influencing the industry - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Projections to 2015 illustrate how the industry is set to change.

Product coverage:
Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.

Data coverage
: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report

* Gain in-depth understanding of the Travel And Tourism industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .

Euromonitor International has over 30 years experience of publishing industry research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table Of Contents

Travel and Tourism in Kenya

June 2011
List of Contents and Tables
Executive Summary
Tourism Rebounds From Recession
New Constitution and New Tourism Drive Growth
the Importance of Eco-tourism
Cultural Heritage Tourism, A New Resource for Kenya
Mice Tourism Gains Ground
Key Trends and Developments
Impact of the Recession
National Tourism Board Strategy
Legislative Environment - the Tourism Bill 2010
Legislative Environment - Alcoholic Drinks Control Act
Classification of Tourism Facilities
Launching Kenya's First Cruise Liner
Promoting Golf Tourism
Demand Factors
Data table 1 Leave Entitlement: Volume from 2005 to 2010
Data table 2 Holiday Demographic Trends from 2005 to 2010
Data table 3 Holiday Takers by Sex from 2005 to 2010
Data table 4 Holiday Takers by Age from 2005 to 2010
Data table 5 Seasonality of Trips from 2005 to 2010
Balance of Payments
Data table 6 Balance of Tourism Payments: Value from 2005 to 2010
Market Indicators
Data table 7 Length of Domestic Trips: from 2005 to 2010
Data table 8 Length of Outbound Departures: from 2005 to 2010
Definitions
Tourism Flows
Tourism Receipts and Expenditure
Travel Accommodation
Transportation
Car Rental
Travel Retail
Travel Retail Online Sales
Tourist Attractions
Casinos
Circuses
Health and Wellness
Internet Transactions
Summary 1 Research Sources
Jet Travel Ltd in Travel and Tourism (kenya)
Strategic Direction
Key Facts
Summary 2 Jet Travel Ltd: Key Facts
Company Background
Competitive Positioning
Kenya Airways Ltd in Travel and Tourism (kenya)
Strategic Direction
Key Facts
Summary 3 Kenya Airways Ltd: Key Facts
Summary 4 Kenya Airways Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 5 Kenya Airways Ltd: Competitive Position 2010
Serena Hotels Ltd in Travel and Tourism (kenya)
Strategic Direction
Key Facts
Summary 6 Serena Hotels Ltd: Key Facts
Summary 7 Serena Hotels Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 8 Serena Hotels Ltd: Competitive Position 2010
Simba Vehicle Rental in Travel and Tourism (kenya)
Strategic Direction
Key Facts
Summary 9 Simba Vehicle Rental: Key Facts
Company Background
Competitive Positioning
Summary 10 Simba Vehicle Rental: Competitive Position 2010
Headlines
Trends
Prospects
Category Data
Data table 9 Car Rental Sales by Segment and Location: Value from 2005 to 2010
Data table 10 Structure of Car Rental Industry : from 2005 to 2010
Data table 11 Average Car Rental Duration by Segment from 2005 to 2010
Data table 12 Car Rental Time of Booking: % Breakdown from 2005 to 2010
Data table 13 Car Rental Industry Shares from 2006 to 2010
Data table 14 Car Rental Brands by Key Performance Indicators 2010
Data table 15 Projection Car Rental Sales by Segment and Location: Value from 2010 to 2015
Headlines
Trends
Prospects
Category Data
Data table 16 Number of Hotel/Resort Spas: Units from 2005 to 2010
Data table 17 Health and Wellness Tourism Sales by Segment : Value from 2005 to 2010
Data table 18 Spa Consumer Industry s: Domestic Tourism from 2005 to 2010
Data table 19 Spa Consumer Industry s: Arrivals from 2005 to 2010
Data table 20 Projection Health and Wellness Tourism Sales by Segment : Value from 2010 to 2015
Headlines
Trends
Destinations
Mode of Transport
Leisure
Business
Domestic Tourist Expenditure
Prospects
Category Data
Data table 21 Domestic Tourism Travel by Destination: from 2005 to 2010
Data table 22 Domestic Tourism Travel by Purpose of Visit and by Mode of Transport: from 2005 to 2010
Data table 23 Domestic Tourist Expenditure: Value: from 2005 to 2010
Data table 24 Method of Payments for Domestic Tourism Spending: % Breakdown from 2005 to 2010
Data table 25 Projection Domestic Tourism Travel by Purpose of Visit and by Mode of Transport: from 2010 to 2015
Data table 26 Projection Domestic Tourist Expenditure: Value: from 2010 to 2015
Headlines
Trends
Country of Origin
Leisure
Business
Mode of Transport
City Arrivals
Incoming Tourist Receipts by Country
Prospects
Category Data
Data table 27 International Arrivals by City from 2007 to 2010
Data table 28 Arrivals by Country of Origin: from 2005 to 2010
Data table 29 Leisure Arrivals by Type from 2005 to 2010
Data table 30 Business Arrivals: MICE Penetration from 2005 to 2010
Data table 31 Arrivals by Mode of Transport: from 2005 to 2010
Data table 32 Arrivals by Purpose of Visit: from 2005 to 2010
Data table 33 Incoming Tourist Receipts by Country: Value from 2005 to 2010
Data table 34 Tourism Expenditure by Segment : Value from 2005 to 2010
Data table 35 Method of Payments for Incoming Tourist Receipts: % Breakdown from 2005 to 2010
Data table 36 Projection Arrivals by Country of Origin: from 2010 to 2015
Data table 37 Projection Arrivals by Mode of Transport: from 2010 to 2015
Data table 38 Projection Arrivals by Purpose of Visit: from 2010 to 2015
Data table 39 Projection Incoming Tourist Receipts by Country: Value from 2010 to 2015
Headlines
Trends
Destinations
Leisure
Business
Mode of Transport
Outgoing Tourist Expenditure by Country
Prospects
Category Data
Data table 40 Departures by Destination: from 2005 to 2010
Data table 41 Leisure Departures by Type from 2005 to 2010
Data table 42 Business Departures: MICE Penetration % Breakdown from 2005 to 2010
Data table 43 Departures by Mode of Transport: from 2005 to 2010
Data table 44 Departures by Purpose of Visit: from 2005 to 2010
Data table 45 Outgoing Tourist Expenditure by Country: Value from 2005 to 2010
Data table 46 Outgoing Tourist Expenditure by Segment : Value from 2005 to 2010
Data table 47 Method of Payments for Outgoing Tourism Spending: % Breakdown from 2005 to 2010
Data table 48 Projection Departures by Destination: from 2010 to 2015
Data table 49 Projection Departures by Mode of Transport: from 2010 to 2015
Data table 50 Projection Departures by Purpose of Visit: from 2010 to 2015
Data table 51 Projection Outgoing Tourist Expenditure by Country: Value from 2010 to 2015
Headlines
Trends
Prospects
Category Data
Data table 52 Tourist Attractions Sales by Segment : Value from 2005 to 2010
Data table 53 Tourist Attractions Visitors by Segment : from 2005 to 2010
Data table 54 Tourist Attractions Sales: Internet Transaction Value from 2005 to 2010
Data table 55 Leading Tourist Attractions by Visitors from 2005 to 2010
Data table 56 Projection Tourist Attractions Sales by Segment : Value from 2010 to 2015
Data table 57 Projection Tourist Attractions Visitors by Segment : from 2010 to 2015
Data table 58 Projection Tourist Attractions Sales: Internet Transaction Value from 2010 to 2015
Headlines
Trends
Airlines
Competitive Landscape
Prospects
Category Data
Data table 59 Transportation Sales by Segment : Value from 2005 to 2010
Data table 60 Transportation Sales: Internet Transaction Value from 2005 to 2010
Data table 61 Airline Capacity: from 2005 to 2010
Data table 62 Airline Utilisation: from 2005 to 2010
Data table 63 Airline Passengers Carried by Distance: from 2005 to 2010
Data table 64 Airline Industry Shares from 2006 to 2010
Data table 65 Airline Brands by Key Performance Indicators 2010
Data table 66 Projection Transportation Sales by Segment : Value from 2010 to 2015
Data table 67 Projection Transportation Sales: Internet Transaction Value from 2010 to 2015
Headlines
Trends
Hotels
Competitive Landscape
Prospects
Category Data
Data table 68 Travel Accommodation Sales by Segment : Value from 2005 to 2010
Data table 69 Travel Accommodation Outlets by Segment : Units from 2005 to 2010
Data table 70 Travel Accommodation by Broad Category: Number of Rooms from 2005 to 2010
Data table 71 Regional Hotel Parameters 2010
Data table 72 Travel Accommodation Sales: Internet Transaction Value from 2005 to 2010
Data table 73 Hotel National Brand Owners by Industry Share from 2006 to 2010
Data table 74 Hotel Brands by Key Performance Indicators 2010
Data table 75 Projection Travel Accommodation Sales by Segment : Value from 2010 to 2015
Data table 76 Projection Travel Accommodation Outlets by Segment : Units from 2010 to 2015
Data table 77 Projection Travel Accommodation Sales: Internet Transaction Value from 2010 to 2015
Headlines
Trends
Leisure Travel
Business Travel
Online Travel
Competitive Landscape
Prospects
Category Data
Data table 78 Travel Retail Outlets by Segment : Units from 2005 to 2010
Data table 79 Travel Retail Products Sales: Value from 2005 to 2010
Data table 80 Corporate Business Travel Retail Products Sales: Value from 2005 to 2010
Data table 81 Leisure Travel Retail Products Sales: Value from 2005 to 2010
Data table 82 Travel Retail Online Sales by Segment : Internet Transaction Value from 2005 to 2010
Data table 83 Travel Retail Products Industry Shares from 2006 to 2010
Data table 84 Travel Retail Products Brands by Key Performance Indicators 2010
Data table 85 Projection Travel Retail Outlets by Segment : Units from 2010 to 2015
Data table 86 Projection Travel Retail Products Sales: Value from 2010 to 2015
Data table 87 Projection Corporate Business Travel Retail Products Sales: Value from 2010 to 2015
Data table 88 Projection Leisure Travel Retail Products Sales: Value from 2010 to 2015
Data table 89 Projection Travel Retail Online Sales by Segment : Internet Transaction Value from 2010 to 2015

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