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Vitamins and Dietary Supplements in Nigeria

  • November 2015
  • -
  • Euromonitor International
  • -
  • 32 pages

Vitamins and dietary supplements was one of the fastest growing categories in consumer health as a whole. These products are widely available in retail outlets, including normal retail channels, such as supermarkets, independent small grocers, and open markets. There is also strong marketing and promotion by major players.

Euromonitor International's Vitamins and Dietary Supplements in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Supplement Nutrition Drinks, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Nigeria
VITAMINS AND DIETARY SUPPLEMENTS IN NIGERIA
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Supplement Nutrition Drinks
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2015
Summary 2 Multivitamins: Brand Ranking by Positioning 2015
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
Table 3 Sales of Dietary Supplements by Positioning: % Value 2010-2015
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2010-2015
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2012-2015
Table 6 Sales of Tonics and Bottled Nutritive Drinks by Positioning: % Value 2012-2015
Table 7 Sales of Multivitamins by Positioning: % Value 2010-2015
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2011-2015
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2012-2015
Table 10 LBN Brand Shares of Vitamins: % Value 2012-2015
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2012-2015
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2015-2020
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2015-2020
Emzor Pharmaceutical Industries Ltd in Consumer Health (nigeria)
Strategic Direction
Key Facts
Summary 3 Emzor Pharmaceutical Industries Ltd: Key Facts
Competitive Positioning
Summary 4 Emzor Pharmaceutical Industries Ltd: Competitive Position 2015
Fidson Healthcare Plc in Consumer Health (nigeria)
Strategic Direction
Key Facts
Summary 5 Fidson Healthcare Plc: Key Facts
Summary 6 Fidson Healthcare Plc: Operational Indicators
Competitive Positioning
Summary 7 Fidson Healthcare Plc: Competitive Position 2015
Forever Living Products Nigeria Ltd in Consumer Health (nigeria)
Strategic Direction
Key Facts
Summary 8 Forever Living Products Nigeria Ltd: Key Facts
Competitive Positioning
Summary 9 Forever Living Products Nigeria Ltd: Competitive Position 2015
Executive Summary
Poor Economy Negatively Impacts Consumer Health in 2015
Vitamins and Dietary Supplements Leads Growth
Two Major Players Lead Consumer Health in Nigeria
Growth in Sales Through Non-specialist Retail Channels
Good Performance for Consumer Health Over the Forecast Period
Key Trends and Developments
Economic Outlook Revised Downwards As Crude Oil Price Crashes
Urbanisation Growth Is Positive for Consumer Health
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 15 Life Expectancy at Birth 2010-2015
Market Data
Table 16 Sales of Consumer Health by Category: Value 2010-2015
Table 17 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 19 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 20 Distribution of Consumer Health by Format: % Value 2010-2015
Table 21 Distribution of Consumer Health by Format and Category: % Value 2015
Table 22 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 23 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 10 OTC: Switches 2013-2015
Sources
Summary 11 Research Sources












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