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Beer in Nigeria

  • September 2014
  • -
  • Euromonitor International
  • -
  • 36 pages

Following a bad year for beer in Nigeria in 2012, where it saw volume growth reach a review period low of 2%, there was a slight improvement in volume growth in 2013, but sales remained stymied. 2012’s poor performance was mainly due to the fuel price hike which raised prices, lowered demand, and reduced consumer spending power; although there was no further fuel price hike in 2013, consumer spending power remained depressed, with consumer spending focused on basic necessities, with less...

Euromonitor International’s Beer in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Beer in Nigeria

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