Table of Contents
This was despite the steep slowdown in volume sales in 2009 for both on- and off-trade due to the economic slump. Value sales held up better than volume sales as unit prices hikes offset volume decline. Moreover, brand loyalty is very high in Nigeria, especially among male consumers drinking in on-trade outlets, hence there was no significant trading down during the downturn. Euromonitor International's report offers a comprehensive guide...More »
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