1. Market Research
  2. > Beverage
  3. > Alcoholic Drink
  4. > Beer Market Trends
  5. > Beer in Nigeria

Beer in Nigeria

  • May 2016
  • -
  • Euromonitor International
  • -
  • 36 pages

The traditionally largest beer category in Nigeria, mid-priced lager, continued to perform poorly in 2015 as it did for much of the review period, declining by 9% in total volume over the course of the year. It was thereby overtaken in size by economy lager for the first time, which now comprises 32% of total volume sales of beer and 49% of total volume of lager. Total volume sales of mid-priced lager declined in 2015 largely due to reduced consumer spending power as a result of the poor GDP gro...

Euromonitor International’s Beer in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Beer in Nigeria
BEER IN NIGERIA
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2015
Table 1 Number of Breweries 2010-2015
Category Data
Table 2 Sales of Beer by Category: Total Volume 2010-2015
Table 3 Sales of Beer by Category: Total Value 2010-2015
Table 4 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 5 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 10 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 11 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 12 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 13 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 14 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 15 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 16 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 17 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 18 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 19 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Guinness Nigeria Plc in Alcoholic Drinks (nigeria)
Strategic Direction
Key Facts
Summary 2 Guinness Nigeria Plc: Key Facts
Summary 3 Guinness Nigeria Plc: Operational Indicators
Competitive Positioning
Summary 4 Guinness Nigeria Plc: Competitive Position 2015
International Breweries Plc in Alcoholic Drinks (nigeria)
Strategic Direction
Key Facts
Summary 5 International Breweries Plc: Key Facts
Summary 6 International Breweries Plc: Operational Indicators
Competitive Positioning
Summary 7 International Breweries Plc: Competitive Position 2015
Nigerian Breweries Plc in Alcoholic Drinks (nigeria)
Strategic Direction
Key Facts
Summary 8 Nigerian Breweries Plc: Key Facts
Summary 9 Nigerian Breweries Plc: Operational Indicators
Competitive Positioning
Summary 10 Nigerian Breweries Plc: Competitive Position 2015
Executive Summary
Good Performance for Alcoholic Drinks Although Sales Are Impacted by Economic Crisis
Lager Consumers Continue To Move Towards Economy Lager
Alcoholic Drinks Is Getting More Competitive
On-trade Is the Leading Channel for Alcoholic Drinks in Nigeria But Off-trade Is Growing
Growth Over the Forecast Period Expected To Be An Improvement on the Review Period
Market Background
Legislation
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 25 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 26 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 11 Key New Product Developments 2015
Market Indicators
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 36 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 37 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 38 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 12 Research Sources












View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Beer Corporate Overview: Is Bigger Still Better?

Beer Corporate Overview: Is Bigger Still Better?

  • $ 1197
  • Industry report
  • November 2016
  • by Euromonitor International

A-B InBev’s acquisition of SABMiller has created an industry behemoth controlling over a quarter of the global beer market. At the same time, heritage-driven microbrewer offerings continue to reshape ...

Beer Overview: A Strange Brew of Saturation and Fizzy Potential

Beer Overview: A Strange Brew of Saturation and Fizzy Potential

  • $ 1197
  • Industry report
  • September 2016
  • by Euromonitor International

Brewers are facing substantial challenges in many key markets, including severe macroeconomic pressures, volume declines and intensifying competition. At the same time, changing demand trends are altering ...

Beer in India, Euromonitor International

Beer in India, Euromonitor International

  • $ 912
  • Industry report
  • September 2016
  • by Euromonitor International

Beer was impacted by a number of factors in 2015, including increasing taxation in some states towards the end of the review period. Tax hikes in Andhra Pradesh and Kerala notably impacted sales, with ...

Beer In Morocco

August 2016 $ 912

Beer In Georgia

August 2016 $ 912

Download Unlimited Documents from Trusted Public Sources

Beer Markets in the US

  • November 2016
    13 pages
  • Beer  

  • United States  

    United Kingdom  

View report >

Beer Markets in Denmark

  • November 2016
    2 pages
  • Beer  

  • Denmark  

    Europe  

    World  

View report >

Beer Industry in the US

  • November 2016
    15 pages
  • Beer  

    Beer  

  • United States  

View report >

Related Market Segments :

Lager
Beer
Alcoholic Drink

ref:plp2016

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.