Beer Market Analysis in Nigeria

  • August 2013
  • -
  • Euromonitor International
  • -
  • 35 pages

This was despite the steep slowdown in volume sales in 2009 for both on- and off-trade due to the economic slump. Value sales held up better than volume sales as unit prices hikes offset volume decline. Moreover, brand loyalty is very high in Nigeria, especially among male consumers drinking in on-trade outlets, hence there was no significant trading down during the downturn.

Euromonitor International's report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry - be they legislative, distribution or pricing issues. Projections to 2015 illustrate how the industry is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Beer industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .


Table Of Contents

Beer in Nigeria

January 2011
List of Contents and Tables
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2010
Category Data
Data table 1 Number of Breweries from 2009 to 2010
Data table 2 Sales of Beer by Segment : Total Volume from 2005 to 2010
Data table 3 Sales of Beer by Segment : Total Value from 2005 to 2010
Data table 4 Sales of Beer by Segment : % Total Volume Growth from 2005 to 2010
Data table 5 Sales of Beer by Segment : % Total Value Growth from 2005 to 2010
Data table 6 Sales of Beer by On-trade vs Off-trade Split: Volume from 2005 to 2010
Data table 7 Sales of Beer by On-trade vs Off-trade Split: Value from 2005 to 2010
Data table 8 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth from 2005 to 2010
Data table 9 Sales of Beer by On-trade vs Off-trade Split: % Value Growth from 2005 to 2010
Data table 10 Beer: Production, Imports and Exports: Total Volume from 2004 to 2009
Data table 11 Beer Exports by Country of Destination: Total Volume from 2004 to 2009
Data table 12 Beer Exports by Country of Destination: Total Value from 2004 to 2009
Data table 13 Beer Imports by Country of Origin: Total Volume from 2004 to 2009
Data table 14 Beer Imports by Country of Origin: Total Value from 2004 to 2009
Data table 15 Market Shares of Beer by National Brand Owner from 2006 to 2010
Data table 16 Market Shares of Beer by Global Brand Owner from 2006 to 2010
Data table 17 Brand Shares of Beer from 2007 to 2010
Data table 18 Projection Sales of Beer by Segment : Total Volume from 2010 to 2015
Data table 19 Projection Sales of Beer by Segment : Total Value from 2010 to 2015
Data table 20 Projection Sales of Beer by Segment : % Total Volume Growth from 2010 to 2015
Data table 21 Projection Sales of Beer by Segment : % Total Value Growth from 2010 to 2015
Consolidated Breweries Plc in Alcoholic Drinks (nigeria)
Strategic Direction
Key Facts
Summary 2 Consolidated Breweries Plc: Key Facts
Summary 3 Consolidated Breweries Plc: Operational Indicators
Company Background
Production
Summary 4 Consolidated Breweries Plc: Production Statistics 2010
Competitive Positioning
Summary 5 Consolidated Breweries Plc: Competitive Position 2010
Jos International Breweries in Alcoholic Drinks (nigeria)
Strategic Direction
Key Facts
Summary 6 Jos International Breweries Plc: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Jos International Breweries Plc: Competitive Position 2010
Executive Summary
Alcoholic Drinks Continue To Experience Strong Growth
Dark Beer Is Making Inroads Into the Beer Industry
Market Leaders Continue Their Dominance
On-trade Channels Continue To Dominate Sales
Strong Growth Is Expected To Continue
Market Background
Legislation
Taxation and Duty Levies
Data table 22 Taxation and Duty Levies on Alcoholic Drinks 2010
Data table 23 Typical Wholesaler and Retailer Off-trade Mark-Ups by Selected Segments 2010
Data table 24 Selling Margin of a Typical Beer Brand 2010 - Gulder
Data table 25 Selling Margin of a Typical Wine Brand 2010 - Baron de Valls
Data table 26 Selling Margin of a Typical Spirits Brand 2010 - Jack Daniel's
Operating Environment
Contraband/parallel Trade
Key New Product Launches
Summary 8 Key New Product Developments from 2009 to 2010
Market Indicators
Data table 27 Retail Consumer Expenditure on Alcoholic Drinks from 2005 to 2010
Market Data
Data table 28 Sales of Alcoholic Drinks by Segment : Total Volume from 2005 to 2010
Data table 29 Sales of Alcoholic Drinks by Segment : Total Value from 2005 to 2010
Data table 30 Sales of Alcoholic Drinks by Segment : % Total Volume Growth from 2005 to 2010
Data table 31 Sales of Alcoholic Drinks by Segment : % Total Value Growth from 2005 to 2010
Data table 32 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: Volume 2010
Data table 33 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: Value 2010
Data table 34 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: % Volume 2010
Data table 35 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: % Value 2010
Data table 36 Market Shares of Alcoholic Drinks by Global Brand Owner from 2006 to 2010
Data table 37 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2010
Data table 38 Off-trade Sales of Alcoholic Drinks by Segment and Distribution Format: % Volume Analysis 2010
Data table 39 Projection Sales of Alcoholic Drinks by Segment : Total Volume from 2010 to 2015
Data table 40 Projection Sales of Alcoholic Drinks by Segment : Total Value from 2010 to 2015
Data table 41 Projection Sales of Alcoholic Drinks by Segment : % Total Volume Growth from 2010 to 2015
Data table 42 Projection Sales of Alcoholic Drinks by Segment : % Total Value Growth from 2010 to 2015
Definitions
Summary 9 Research Sources

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