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  3. > Alcoholic Drink Market Trends
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Beer in Nigeria

  • August 2015
  • -
  • Euromonitor International
  • -
  • 36 pages

2014 was not a strong year for the beer category with total volume growth of3%, compared to the CAGR of 6% recorded over the review period. It suffered as a result of the continuing impact of the fuel price hike of 2012 which negatively impacted consumer spending power. Lower expenditure for the Federal Government also led to lower government spending, due to a fall in global oil prices. Thirdly, ongoing security problems in the North affected distribution to that part of the country. Lastly,...

Euromonitor International's Beer in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Beer in Nigeria
BEER IN NIGERIA
Euromonitor International
August 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2014
Table 1 Number of Breweries 2009-2014
Category Data
Table 2 Sales of Beer by Category: Total Volume 2009-2014
Table 3 Sales of Beer by Category: Total Value 2009-2014
Table 4 Sales of Beer by Category: % Total Volume Growth 2009-2014
Table 5 Sales of Beer by Category: % Total Value Growth 2009-2014
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
Table 10 GBO Company Shares of Beer: % Total Volume 2010-2014
Table 11 NBO Company Shares of Beer: % Total Volume 2010-2014
Table 12 LBN Brand Shares of Beer: % Total Volume 2011-2014
Table 13 Production, Imports and Exports of Beer: Total Volume 2008-2013
Table 14 Imports of Beer by Country of Origin: Total Volume 2008-2013
Table 15 Imports of Beer by Country of Origin: Total Value 2008-2013
Table 16 Exports of Beer by Country of Destination: Total Volume 2008-2013
Table 17 Exports of Beer by Country of Destination: Total Value 2008-2013
Table 18 Forecast Sales of Beer by Category: Total Volume 2014-2019
Table 19 Forecast Sales of Beer by Category: Total Value 2014-2019
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019
Guinness Nigeria Plc in Alcoholic Drinks (nigeria)
Strategic Direction
Key Facts
Summary 2 Guinness Nigeria: Key Facts
Summary 3 Guinness Nigeria: Operational Indicators
Competitive Positioning
Summary 4 Guinness Nigeria Plc: Competitive Position 2014
International Breweries Plc in Alcoholic Drinks (nigeria)
Strategic Direction
Key Facts
Summary 5 International Breweries Plc: Key Facts
Summary 6 International Breweries Plc: Operational Indicators
Competitive Positioning
Summary 7 International Breweries Plc: Competitive Position 2014
Nigerian Breweries Plc in Alcoholic Drinks (nigeria)
Strategic Direction
Key Facts
Summary 8 Nigerian Breweries Plc: Key Facts
Summary 9 Nigerian Breweries Plc: Operational Indicators
Competitive Positioning
Summary 10 Nigerian Breweries Plc: Competitive Position 2014
Executive Summary
Alcoholic Drinks Growth Slows Down in 2014
the Launch of Orijin by Guinness Nigeria: An Original Success
Sabmiller Plc Is Increasing Share Away From the Big Two: Heineken and Guinness
On-trade Dominates Distribution in Nigeria But Off-trade Is Performing Well
Good Forecast Growth Predicted, But the Economy Is Expected To Be Relatively Weak
Market Background
Legislation
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel WhichDoes Not Use Wholesalers 2014
Table 25 Selling Margin of a Typical Wine Brand in Retail Channel WhichUses Wholesalers 2014
Table 26 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 11 Key New Product Developments 2014
Market Indicators
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 36 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 37 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 38 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2014
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Appendix
Definitions
Published Data Comparisons
Sources
Summary 12 Research Sources












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