Unlike many other packaged food categories, chilled processed food continued to see healthy growth during the economic downturn, performed positively in 2010 and 2011, in line with the review period average growth rate, registering, respectively, current value growth of 5% and 4%. This was supported by volume growth of 6% in 2010 and a lower 2% in 2011, with the latter year seeing an increase in the average unit price. Quality, convenience and innovation have offset the impact of declining...
Euromonitor International's Chilled Processed Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Chilled Fish/Seafood, Chilled Lunch Kits, Chilled Noodles, Chilled Pizza, Chilled Processed Meat, Chilled Ready Meals, Chilled Soup, Chilled/Fresh Pasta, Fresh Cut Fruits, Prepared Salads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Chilled Processed Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.