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Consumer Lifestyles in Iran

  • March 2013
  • -
  • Euromonitor International
  • -
  • 57 pages

With its large population and burgeoning middle class, Iran has traditionally been a buoyant consumer market. But recent economic sanctions, combined with high inflation, a devalued currency and falling levels of disposable income, have significantly affected levels of consumer spending. Regardless, demand for goods remains high and many consumers now rely on the informal market to acquire what they want. Generally, consumers do not anticipate that their situation will improve in the short term.

Euromonitor's Consumer Lifestyles in Iran report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Consumer Lifestyles in Iran
Euromonitor International
March 2013


Consumer Habits in Context
Current Behaviour Within the Broader Economic Climate
Consumer Confidence
Misery Index
Chart 1 Misery Index 2007-2012
School Life
University Life
Adult Learning
Chart 2 Number of Students in Higher Education and Consumer Expenditure on Education 2006-2011
Chart 3 Regional Ranking of Number of University Students 2011
Working Habits
Working Conditions
Women in the Workplace
Alternative Work Options
Chart 4 Employed and Unemployed Population and Labour Force Participation Rate 2006-2011
Chart 5 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020
Chart 6 Regional Ranking of Female Employment Rate 2011
Eating Habits
Dining in
Dining Out
Cafe Culture
Snacking Habits
Attitudes Towards Food Trends
Chart 7 Per Capita Expenditure on Consumer Foodservice 2012
Chart 8 Regional Ranking of Availability of Fresh Fruit and Vegetables 2011
Drinking Habits
Attitudes Towards Drinking
Drinking Inside the Home
Drinking Outside the Home
Chart 9 Per Capita Consumption of Beer and Soft Drinks by Category 2012
Grooming Habits
Attitudes Towards Personal Care
Attitudes Towards Beauty
Male Grooming
Use of Hair Care Salons, Spas, Nail and Beauty Parlours
Chart 10 Value Sales of Beauty and Personal Care Key Categories 2007-2012
Chart 11 Regional Ranking of Per Capita Sales of Men's Grooming Products 2011
Fashion Habits
Attitudes Towards Clothing
Attitudes Towards Footwear
Attitudes Towards Personal Adornment
Attitudes Towards Accessories/luxury Goods
Chart 12 Consumer Expenditure on Clothing and Footwear 2007-2012
Chart 13 Regional Ranking of Consumer Expenditure on Clothing and Footwear as a Proportion of Total Consumer Expenditure 2011
Health and Wellness Habits
Public Versus Private Healthcare
Attitudes To Health and Well-being
Over-the-counter Versus Prescription-only Medicines (otc Vs Pom)
Sport and Fitness
Chart 14 Growth in OTC Expenditure on Pharmaceuticals Compared with Healthy Life Expectancy at Birth 2007-2012
Chart 15 Regional Ranking of Obese and Overweight Population 2011
Smoking Habits
Attitudes To Smoking
Chart 16 Smoking Prevalence amongst Men and Women 2007-2012
Chart 17 Regional Ranking of Smoking Prevalence 2011
Shopping Habits
Attitudes To Shopping
Main Household Food and Non-food Consumables Shop
Top-up Food Shopping
Shopping for Big-ticket Items
Personal Shopping
E-commerce and M-commerce
Chart 18 Importance of Hypermarkets, Supermarkets and Discounters within Grocery Retailing 2012
Chart 19 Regional Ranking of Sales through Internet Retailing 2011
Leisure Habits
Staying in
Going Out
Public Holidays, Celebrations and Gift-giving
Chart 20 Cinema Attendances 2007-2012
Chart 21 Regional Ranking of Consumer Expenditure on Leisure and Recreation as a Proportion of Total Consumer Expenditure 2011
DIY and Gardening Habits
Attitudes To DIY
Attitudes To Gardening
Pet Ownership Habits
Attitudes To Pet Ownership
Travel Habits
Getting Around
Air Travel
Chart 22 Kilometres Travelled by Road, Rail and Air Compared with Motorway Intensity, Petrol Prices and Number of Scheduled Airline Passengers Carried 2006-2011
Chart 23 Regional Ranking of Possession of Passenger Cars 2011
Vacation Habits
Attitudes To Taking Holidays
Domestic Versus Foreign Holidays
Chart 24 Tourism Expenditure and Tourism Receipts 2006-2011
Financial Habits
Attitudes Toward Payment Methods
Loans and Mortgages
Chart 25 Consumer Lending Compared with Savings and Savings Ratio 2007-2012
Chart 26 Regional Ranking of Financial Cards in Circulation 2011

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