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Dried Processed Food in South Africa

  • November 2014
  • -
  • Euromonitor International
  • -
  • 62 pages

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Rice remained a staple in South Africa, representing a 70% retail value share of total sales of dried processed food in 2014. Rice was very popular among all income groups and its versatility made it ideal for preparing a quick meal for time- and cash-strapped consumers. Higher incomes in the country, especially among the upper-income demographics, led consumers to slowly shift away from maize consumption towards rice, thus boosting overall sales. Also, there was a sharp rise in prices in 2014,...

Euromonitor International's Dried Processed Food in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Dehydrated Soup, Dessert Mixes, Dried Pasta, Dried Ready Meals, Instant Noodles, Instant Soup, Plain Noodles, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Dried Processed Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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