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Frozen Processed Food in Italy

  • January 2015
  • -
  • Euromonitor International
  • -
  • 66 pages

Italian consumers continue to have a cultural difficulty in accepting regular use of certain frozen processed food. In a country where ingredients are freshly available all year round, consumers in Italy continue to perceive certain frozen processed food to be of a lower quality, and this represents an opportunity for brands and manufacturers when promoting their products. In order to overcome this barrier, Orogel Surgelati in 2014 focused its promotional activity on spreading information about...

Euromonitor International's Frozen Processed Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product Coverage:

Frozen Bakery, Frozen Desserts, Frozen Meat Substitutes, Frozen Noodles, Frozen Pizza, Frozen Processed Fish/Seafood, Frozen Processed Potatoes, Frozen Processed Poultry, Frozen Processed Red Meat, Frozen Processed Vegetables, Frozen Ready Meals, Frozen Soup, Other Frozen Processed Food.

Data Coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Frozen Processed Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Frozen Processed Food in Italy
FROZEN PROCESSED FOOD IN ITALY
Euromonitor International
January 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Frozen Processed Food by Category: Volume 2009-2014
Table 2 Sales of Frozen Processed Food by Category: Value 2009-2014
Table 3 Sales of Frozen Processed Food by Category: % Volume Growth 2009-2014
Table 4 Sales of Frozen Processed Food by Category: % Value Growth 2009-2014
Table 5 Sales of Frozen Processed Fish/Seafood by Type: % Value Breakdown 2009-2014
Table 6 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2009-2014
Table 7 Sales of Frozen Processed Red Meat by Type: % Value Breakdown 2009-2014
Table 8 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2009-2014
Table 9 Sales of Other Frozen Processed Food by Type: % Value Breakdown 2009-2014
Table 10 NBO Company Shares of Frozen Processed Food: % Value 2010-2014
Table 11 LBN Brand Shares of Frozen Processed Food: % Value 2011-2014
Table 12 Distribution of Frozen Processed Food by Format: % Value 2009-2014
Table 13 Forecast Sales of Frozen Processed Food by Category: Volume 2014-2019
Table 14 Forecast Sales of Frozen Processed Food by Category: Value 2014-2019
Table 15 Forecast Sales of Frozen Processed Food by Category: % Volume Growth 2014-2019
Table 16 Forecast Sales of Frozen Processed Food by Category: % Value Growth 2014-2019
Summary 1 Other Frozen Processed Food: Product Types
Conad - Consorzio Nazionale Dettaglianti Scrl in Packaged Food (italy)
Strategic Direction
Key Facts
Summary 2 CONAD - Consorzio Nazionale Dettaglianti Scrl: Key Facts
Summary 3 CONAD - Consorzio Nazionale Dettaglianti Scrl : Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 CONAD - Consorzio Nazionale Dettaglianti Scrl: Competitive Position 2014
Coop Italia Scarl in Packaged Food (italy)
Strategic Direction
Key Facts
Summary 5 Coop Italia Scarl: Key Facts
Summary 6 Coop Italia Scarl: Operational Indicators
Company Background
Internet Strategy
Summary 7 Coop Italia Scarl: Share of Sales Generated by Internet Retailing
Private Label
Summary 8 Coop Italia Scarl: Private Label Portfolio
Competitive Positioning
Summary 9 Coop Italia Scarl: Competitive Position 2013
Nestle Italiana SpA in Packaged Food (italy)
Strategic Direction
Key Facts
Summary 10 Nestle Italiana SpA: Key Facts
Summary 11 Nestle Italiana SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Nestle Italiana SpA: Competitive Position 2014
Executive Summary
Sales Fail To Pick Up Despite Improving Economic Signs
Consumers Remain Uncertain Over Their Spending
Artisanal, Fresh, Local Products in Demand
Discounters Still Growing, But Convenience Stores Are on the Rebound
A Long Road Ahead To Recovery
Key Trends and Developments
Social Sustainability Is in Vogue
Combating Product and Packaging Waste
Private Label Moves Onwards and Upwards
Growing Opportunities in Non-store Retailing
Foodservice - Key Trends and Developments
Headlines
Trends - Sales To Foodservice
Trends -foodservice
Prospects
Category Data
Table 17 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 21 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
Table 22 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
Table 23 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
Table 24 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
Table 25 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
Table 26 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
Table 28 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
Table 29 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
Table 30 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Meal Solutions by Category: Volume 2009-2014
Table 32 Sales of Meal Solutions by Category: Value 2009-2014
Table 33 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
Table 34 Sales of Meal Solutions by Category: % Value Growth 2009-2014
Table 35 NBO Company Shares of Meal Solutions: % Value 2010-2014
Table 36 LBN Brand Shares of Meal Solutions: % Value 2011-2014
Table 37 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
Table 38 Forecast Sales of Meal Solutions by Category: Value 2014-2019
Table 39 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
Table 40 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 41 Sales of Nutrition/Staples by Category: Volume 2009-2014
Table 42 Sales of Nutrition/Staples by Category: Value 2009-2014
Table 43 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
Table 44 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
Table 45 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
Table 46 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
Table 47 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
Table 48 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
Table 49 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
Table 50 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019
Market Data
Table 51 Sales of Packaged Food by Category: Volume 2009-2014
Table 52 Sales of Packaged Food by Category: Value 2009-2014
Table 53 Sales of Packaged Food by Category: % Volume Growth 2009-2014
Table 54 Sales of Packaged Food by Category: % Value Growth 2009-2014
Table 55 GBO Company Shares of Packaged Food: % Value 2010-2014
Table 56 NBO Company Shares of Packaged Food: % Value 2010-2014
Table 57 LBN Brand Shares of Packaged Food: % Value 2011-2014
Table 58 Penetration of Private Label by Category: % Value 2009-2014
Table 59 Distribution of Packaged Food by Format: % Value 2009-2014
Table 60 Distribution of Packaged Food by Format and Category: % Value 2014
Table 61 Forecast Sales of Packaged Food by Category: Volume 2014-2019
Table 62 Forecast Sales of Packaged Food by Category: Value 2014-2019
Table 63 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 64 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 13 Research Sources












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