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Frozen Processed Food in Malaysia

  • April 2015
  • -
  • Euromonitor International
  • -
  • 57 pages

Summary

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Consumers started worrying about implementation of the 6% GST in 2015; this alongside slow salary increases is constraining consumers’ willingness to increase their expenses. In 2014 consumers were also facing high competition from foreign workers, thus spending more time at work in order to protect their own jobs. Therefore time constraints and hectic lives led them to find easy and convenient staple food such as frozen processed food, which can be reheated using a microwave or steamer.

Euromonitor International’s Frozen Processed Food in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Frozen Bakery, Frozen Desserts, Frozen Meat Substitutes, Frozen Noodles, Frozen Pizza, Frozen Processed Fish/Seafood, Frozen Processed Potatoes, Frozen Processed Poultry, Frozen Processed Red Meat, Frozen Processed Vegetables, Frozen Ready Meals, Frozen Soup, Other Frozen Processed Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Frozen Processed Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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