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Ice Cream in Poland

  • November 2014
  • -
  • Euromonitor International
  • -
  • 66 pages

Summary

Table of Contents

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Ice cream remains a strongly seasonal product, as the peak season runs from April to the end of September. Consumption is dependent on the weather, as it decreases during cold and rainy periods. Take-home ice cream is subject to somewhat less seasonality than impulse ice cream, but still consumption during winter is low. In 2014, impulse ice cream is expected to remain higher in value than take-home ice cream, which is associated with the continued strong position of traditional trade in Poland...

Euromonitor International's Ice Cream in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product Coverage:

Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data Coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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