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Ice Cream in South Africa

  • December 2014
  • -
  • Euromonitor International
  • -
  • 60 pages

Summary

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The South African ice cream category is being driven by two distinct factors, indulgence and refreshment. Thus, dairy-based ice cream has seen the entry of more indulgent brands and flavours. These carry a high unit price, comparable to premium chocolate confectionery. Consumers purchase smaller 400g tubs of expensive, indulgent ice cream to treat themselves.

Euromonitor International's Ice Cream in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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