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Ice Cream in Taiwan

  • February 2015
  • -
  • Euromonitor International
  • -
  • 55 pages

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Growth in retail volume sales of ice cream in 2014 was marginal, and slower than in 2013. This was mainly due to stiff competition from foodservice operators, particularly convenience stores offering budget priced soft ice cream. The soft ice cream format was pioneered by Family Mart in March 2013, and in the first six months of 2014 generated an impressive volume sales total of 25 million units across 1,000 outlets. 7-Eleven also began selling soft ice cream in October 2013. In the first six...

Euromonitor International's Ice Cream in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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ref:plp2015

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