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Ice Cream in the Philippines

  • April 2015
  • -
  • Euromonitor International
  • -
  • 61 pages

Summary

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Ice cream consumption usually peaks during the hot summer months. Demand, however, is also stimulated by festivities, be it town fiestas or birthday parties, making ice cream very much a part of every celebration. As such, consumption of ice cream remains significant even during the rainy season. Since it is strongly associated with joyful occasions, its consumption is also triggered whenever individuals desire to reward themselves as it is an easily accessible indulgence.

Euromonitor International’s Ice Cream in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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