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Household Products

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  • Publication date: July 2011

Owing to the cyclical nature of innovations within the insecticides category, operators shifted their focus towards price promotions for multipacks and increased advertising during 2009. In particular, Reckitt Benckiser South Africa (Pty) Ltd’s Mortein and SC Johnson & Son of South Africa’s Raid benefited from the application of these strategies, with these multinational players offering their brands in larger pack sizes but at a lower unit p...

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Household Products Industry in South Africa : Latest Reports

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