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Laundry Care in Australia

  • March 2017
  • -
  • Euromonitor International
  • -
  • 30 pages

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Liquid tablet detergents continued to play an insignificant role in laundry care in Australia over the review period. Australians have relatively high average disposable incomes, there is a high washing machine possession rate and a high female employment rate in the country, which means there are many similarities to other countries, such as Japan, where liquid tablet detergents are a popular option. However, the significantly higher prices commanded for products in this category inhibit volume...

Euromonitor International’s Laundry Care in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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