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Laundry Care in Australia

  • April 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

Laundry care saw a continued shift away from powder detergents towards liquid detergents in 2015, with concentrated liquid detergents recording the strongest growth of any laundry care category. Liquid detergents are more convenient to use than powder detergents and, for this reason, an increasing number of laundry care brands are developing and marketing liquid detergents, especially for front-loading washing machines, which makes it easier for consumers to switch to liquid detergents. On the...

Euromonitor International's Laundry Care in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Australia
LAUNDRY CARE IN AUSTRALIA
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Reckitt Benckiser (australia) Pty Ltd in Home Care (australia)
Strategic Direction
Key Facts
Summary 1 Reckitt Benckiser (Australia) Pty Ltd: Key Facts
Competitive Positioning
Summary 2 Reckitt Benckiser (Australia) Pty Ltd: Competitive Position 2015
Executive Summary
Positive Growth Recorded in Home Care in 2015
Changing Consumer Lifestyles Influencing Sales in Home Care Categories
International Manufacturers Remain Dominant
Supermarkets Continue To Dominate the Retail Distribution of Home Care
Home Care Products Anticipated To Become Cheaper
Key Trends and Developments
Minimal Innovation and Price Discounting Continue To Influence Sales of Private Label
Is Sustainability the Key To Strong Future Growth?
Busy Lifestyles Shaping Sales Trends in Home Care
Market Indicators
Table 16 Households 2010-2015
Market Data
Table 17 Sales of Home Care by Category: Value 2010-2015
Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Home Care: % Value 2011-2015
Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 22 Distribution of Home Care by Format: % Value 2010-2015
Table 23 Distribution of Home Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources












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