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Laundry Care in South Africa

  • January 2017
  • -
  • Euromonitor International
  • -
  • 29 pages

Players within laundry care continue to compete aggressively in an attempt to maintain and grow their sales share. In an effort to drive volume sales and influence consumer choice, companies are offering price promotions throughout the year and across retail channels.

Euromonitor International’s Laundry Care in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in South Africa
LAUNDRY CARE IN SOUTH AFRICA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Bliss Brands (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 1 Bliss Brands (Pty) Ltd: Key Facts
Competitive Positioning
Summary 2 Bliss Brands (Pty) Ltd: Competitive Position 2016
Pick 'n' Pay Retailers (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 3 Pick 'n' Pay Retailers (Pty) Ltd: Key Facts
Competitive Positioning
Summary 4 Pick 'n' Pay Retailers (Pty) Ltd: Competitive Position 2016
Reckitt Benckiser South Africa (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 5 Reckitt Benckiser South Africa (Pty) Ltd: Key Facts
Competitive Positioning
Summary 6 Reckitt Benckiser South Africa (Pty) Ltd: Competitive Position 2016
Tiger Consumer Brands Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 7 Tiger Consumer Brands Ltd: Key Facts
Competitive Positioning
Summary 8 Tiger Consumer Brands Ltd: Competitive Position 2016
Unilever South Africa (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 9 Unilever South Africa (Pty) Ltd: Key Facts
Competitive Positioning
Summary 10 Unilever South Africa (Pty) Ltd: Competitive Position 2016
Executive Summary
South African Economy Continues To Struggle
Consumers Demand Value
International Brands Dominate
Supermarkets, the Channel of Choice
Positive Forecast Performance
Key Trends and Developments
Constrained Economy
Consumers Demand Value Offerings
Competition Intensifies
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 22 Distribution of Home Care by Format: % Value 2011-2016
Table 23 Distribution of Home Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 11 Research Sources












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