Meal Replacement Market Analysis in Turkey

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$ 898 - January 2013 - by Euromonitor International - 53

Summary

Table of Contents

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Industry

Snack and Sweet

Country

Turkey

In 2012, the value growth of meal replacement products continued to be very much linked to the performance of the dominant company, Herbalife. The company invested significantly in marketing activities in order to increase its sales since the last quarter of 2009. In 2010, the company’s growth was very strong, which reflected into the total sales of meal replacement slimming. The category saw a higher current value growth in 2012 compared to the review period CAGR due to Herbalife’s continued...

Euromonitor International's Meal Replacement in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Convalescence, Meal Replacement Slimming.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Meal Replacement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

MEAL REPLACEMENT IN TURKEY
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Meal Replacement by Category: Volume 2007-2012
Table 2 Sales of Meal Replacement by Category: Value 2007-2012
Table 3 Sales of Meal Replacement by Category: % Volume Growth 2007-2012
Table 4 Sales of Meal Replacement by Category: % Value Growth 2007-2012
Table 5 Meal Replacement Slimming by Type: % Value Breakdown 2007-2012
Table 6 Meal Replacement Company Shares 2008-2012
Table 7 Meal Replacement Brand Shares 2009-2012
Table 8 Sales of Meal Replacement by Distribution Format: % Analysis 2007-2012
Table 9 Forecast Sales of Meal Replacement by Category: Volume 2012-2017
Table 10 Forecast Sales of Meal Replacement by Category: Value 2012-2017
Table 11 Forecast Sales of Meal Replacement by Category: % Volume Growth 2012-2017
Table 12 Forecast Sales of Meal Replacement by Category: % Value Growth 2012-2017
Executive Summary
Packaged Food Records Positive Volume and Value Growth
Growth Stimulated by New Product Developments
Artisanal Products Continue To Lead Sales
Supermarkets/hypermarkets and Discounters Gain Share From Independent Small Grocers
Packaged Food Expected To Register Positive Constant Value Growth
Key Trends and Developments
Improved Economic Conditions Fuel Growth Within Packaged Food
Young Population and Rapid Urbanisation Are Important Factors for Growth
Private Label Brands Record Stronger Growth
the "stay-in" Trend Continues Among Consumers
Average Unit Prices Within Packaged Food Increase
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 18 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 21 Company Shares of Impulse and Indulgence Products 2008-2012
Table 22 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 27 Sales of Meal Solutions by Category: Volume 2007-2012
Table 28 Sales of Meal Solutions by Category: Value 2007-2012
Table 29 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
Table 30 Sales of Meal Solutions by Category: % Value Growth 2007-2012
Table 31 Company Shares of Meal Solutions 2008-2012
Table 32 Brand Shares of Meal Solutions 2009-2012
Table 33 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
Table 34 Forecast Sales of Meal Solutions by Category: Value 2012-2017
Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 37 Sales of Nutrition/Staples by Category: Volume 2007-2012
Table 38 Sales of Nutrition/Staples by Category: Value 2007-2012
Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
Table 41 Company Shares of Nutrition/Staples 2008-2012
Table 42 Brand Shares of Nutrition/Staples 2009-2012
Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
Market Data
Table 47 Sales of Packaged Food by Category: Volume 2007-2012
Table 48 Sales of Packaged Food by Category: Value 2007-2012
Table 49 Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 50 Sales of Packaged Food by Category: % Value Growth 2007-2012
Table 51 GBO Shares of Packaged Food 2008-2012
Table 53 NBO Brand Shares of Packaged Food 2009-2012
Table 54 Penetration of Private Label by Category 2007-2012
Table 55 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
Table 56 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
Table 57 Forecast Sales of Packaged Food by Category: Volume 2012-2017
Table 58 Forecast Sales of Packaged Food by Category: Value 2012-2017
Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources

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